Customer taking photo of trendy cocktail

Blogs & Inspiration

Cocktail Trends and Festive Serves

Customer expectations and choices are ever-changing in the fast-moving and dynamic world of hospitality. Keep up with popular cocktail trends to elevate the experiences your venue offers. 

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  • The 12 Cocktails of Christmas

    12 Cocktails of Christmas

    Festive cocktails drive exclusivity but can also boost sales. Learn how to make 12 creative festive cocktails and give your bar menu a boost this holiday season.

  • Unveiling 2024's Top Bar Industry Trends

    2024's Top Bar Industry Trends

    Get ahead as Kaitlyn Stewart, Global Bartending Champion, shares drinks trends set to take 2024 by storm, with quick and easy how-to videos.

  • 3 Cocktail Ingredients of the Future

    3 Cocktail Ingredients of the Future

    Discover what cocktail ingredients will be trending in the future and learn how to use them in your creative cocktail serves.

  • 4D Sensory Cocktails

    4D Sensory Cocktails

    Learn the key components of 4D cocktail making as you understand how to excite all the senses with your drinks.

  • A Brief History of Hot Drinks

    A Brief History of Hot Drinks

    Allison Widdecombe shares the history of hot drinks that are perfect for the fall and winter seasons. She also shares some delicious and toasty recipes that will warm your customers right up!

  • Add Punch to your Menu with Batch Cocktails

    Add Punch to your Menu with Batch Cocktails

    Spring is here and with it comes plenty of opportunities for large group celebrations, including Easter, Mother’s Day, graduations and other special occasions.

  • Bubble Talk

    Bubble Talk

    The New Year is around the corner and we’re excited to welcome it with a fresh sense of optimism and adventure.

  • Cocktails to Woo Your Guests This Valentine’s Day

    Cocktails to Woo Your Guests This Valentine’s Day

    With Valentine’s Day approaching on February 14th, we caught up with leading bartender Mido Ahmed Yahi from Café Moderne in Paris to find out how to create the perfect atmosphere, menu, and cocktail serves that are sure to impress your guests on this love-filled day.

  • Crafting premium festive cocktails: Elevating the celebration

    Crafting premium festive cocktails

    Ready to elevate festivities with premium cocktails? Jo Lo, Bartender at The Envoy, shares a guide to introducing premium festive serves to your cocktail menu.

  • Creating Your Own Show-Stopping Signature Serve

    Creating Show-Stopping Signature Serves

    Stand out and put your venue on the map by learning how to craft a unique signature serve.

  • Derby Days

    Derby Days

    Get ready for Derby Days with America's favorite pastime cocktails. Discover recipes and tips for hosting the perfect event at Diageo Bar Academy.

  • Derby Days - In a Moment

    Derby Days - In a Moment

    An expert bartender explores the history and tradition of Derby Day and shares a new recipe to mix up…and it’s not a Mint Julep.

  • Designing Unforgettable Low and No Alcohol Cocktails

    Designing Unforgettable Low and No Alcohol Cocktails

    Dive into cocktail recipes, complimentary food pairings and menu tips to elevate your guest’s’ low and no-alcohol cocktail experience.

  • Draft Cocktails

    Draft Cocktails

    Here’s what you need to know to tap into a new profit stream and let the cocktails flow.

  • GAME-CHANGING GIN TRENDS TO TRY THIS YEAR

    GAME-CHANGING GIN TRENDS TO TRY THIS YEAR

    Need some gin-spiration? Head Bartender at Atlas, Lidiyanah Keller, explains how to use cutting-edge drinks trends to create classic gin cocktails with a twist.

  • Home is Where the Cocktail Is

    Home is Where the Cocktail Is

    Ami Shroff and Frank Nduchez show the different ways their country inspires their work. From drinks to bar ethos, giving you drinkspiration and helping your venue and drinks stand out.

  • How to Make The Best Frozen Cocktails

    How to Make The Best Frozen Cocktails

    Offering a variety of cocktails improves your guest experience. Read on as Ali Reynolds, Former Great Britain World Class Winner, shares how to make great frozen cocktails.

  • Diageo Bar Academy | Making the Most of the Festive Period

    Making the Most of the Festive Period

    The festive season presents an opportunity to win new guests and showcase your venue. Learn how to make the most of the season to grow your sales

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