bartender pouring cocktail into cocktail glass


Here at Diageo Bar Academy, we cater for you at every level of your career, from bartending staff to venue owners.


We offer a range of face-to-face training courses at various levels: Essentials, Foundation and Advanced – leading up to World Class, our global bartending competition.

Our bespoke “Business of Bars” program, designed by industry experts, covers everything you need to get to grips with business management.

Whether you’re starting out in the industry, looking to brush up on your skills, or increase your bar’s profitability, we have a course to suit your needs.


Our flexible Essentials course is the first step on your journey. We’ll help you perfect the fundamentals of bartending and service, with modules covering everything from product knowledge to the art of creating great drinks. You’ll receive an accreditation upon completion of the course to acknowledge your achievement.

Contact us to find out more.


This two-day session available in selected countries and accredited by the WSET (Wine and Spirit Education Trust) covers everything from basic bar techniques to the top skills of the trade. At the end of the training, you will take part in the WSET Level 1 in Spirits exam and upon completion you will receive a WSET certificate to mark your achievement.

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Take your career to the next level. Developed by industry experts, our Advanced course provides an in-depth study of category knowledge and an understanding of leading global mixology methods and techniques to deliver ground-breaking cocktails, as well as advice on creating profitable menus and increasing speed and efficiency in your venue.

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Be World Class. The World Class Studios platform is an elite bartender training program that has transformed fine drinking and cocktail culture around the world. Develop and refine top-level bartending skills with modules designed by bartenders, for bartenders, in collaboration with some of the most influential leaders of the bartending community. Get the latest global market insights and test your mettle against the world’s best bartenders, before battling it out for the grand title of Global Bartender of the Year.

Contact us to find out more.


Enhance your business operations. In partnership with leading industry experts, our bespoke Business of Bars program equips you with the tools and resources you need. Discover the commercial secrets of the world’s top 1% of on-trade outlets. From speed and efficiency to selecting the right product range for your venue, learn how to optimize your venue and keep customers returning time and time again.

Contact us to find out more.


Test your knowledge to see which course is right for you, or get in touch with a trainer in your country to find out more about courses near you.

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