Rum cocktails on table with bar tools behind


Creating Unique Experiences At Your Venue

Give your bar the wow factor. In this Masterclass, learn how to create a unique selling point that makes your venue the go-to destination for memorable experiences. 

Authors: Lorenzo Antinori, Four Seasons Hotel Beverage Master 

Emily Doherty, Head of Drink Innovation at The Spirit Circle 

Estimated watch time: 1 hour 7 minutes

Stand Out From The Crowd

Learn from renowned beverage master Lorenzo Antinori of the Four Seasons Hotel in Hong Kong as he explains how to craft spectacular guest experiences for your bar. Watch now to also hear innovative bartender Fabrizio Cannizzaro share advice on how to stand out in a competitive marketplace.  

Filled with Johnnie Walker Black Label recipes and expertise from guests like Emily Doherty of The Spirit Circle, this webinar will give you all the tools needed to offer awe-inspiring bar experiences.

Key Learning Outcomes

  • Meeting and exceeding guest expectations  
  • Enhancing the overall customer experience in your venue  
  • Adding the unexpected in your offering 
  • Delivering hospitality in different ways 

Watch Now

Masterclass: How to Create A Unique Bar Experience

Masterclass Chapters

  • Why are Guest Experiences so Important for Your Bar?
  • How to Improve Experiences, Increase Foot Traffic, and Enhance Your Profitability?
  • How Can You Improve Your End-To-End Guest Experience?
  • How Can You Make Guest Experience a Unique Selling Point for Your Bar?

Top Tips To Surprise And Delight Your Guests

Discover top tips and techniques you can use to give your guests a truly remarkable experience they cannot replicate at home.

Masterclass Q&A

Gain deeper insight with Q&As from the live webinar recording. Download now to learn more about enhancing your venue and creating a unique experience that gets guests talking.