How Food Can Improve Business for your Bar
There’s never a bad time to maximise your bottom line and in these Bitesize Sessions we explore the benefits of offering food at your bar, no matter what type of venue you operate.
Author: Tim Philips-Johansson, Johnnie Walker Global Brand Ambassador
Estimated watch time: 25 minutes
A recent study revealed that 53% of alcohol is consumed with food, so you can see just how important it is to offer food in some way. Achieving this will encourage customers to stay longer which in turn increases the opportunity for sales.
Tim Philips-Johansson and Olivia Rockwell from Sydney’s Continental Deli share knowledge now how to develop a food offering in your bar venue. They explore the relationship between food and drink, offer advice to create a food friendly drinks list to elevate the guest experience and the overall offering.
They also highlight key points on how to best match spirits with food occasions as well as tips on starting with a simple food menu that can be evolved and adapted over time.
KEY TAKEAWAYS
Food represents an opportunity to increase sales.
Even simple menus can encourage customers to stay longer.
Research shows 53% of alcohol is consumed with food, highlighting the scale of the opportunity.
The connection between food and drink is the foundation of the hospitality sector.
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