MASTERCLASSES ARE IN SESSION
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2022 WORLD CLASS
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RAISING THE BAR
Diageo launches “Raising the Bar” program to support bars re-openingREAD MORE
SKILLS & EDUCATION
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TRENDS & INSIGHTS
Cutting-edge features from bartending experts. Enhance your bar chat and keep up with trends.
Information, cocktails, suggestion serves and latest news from our world- leading brands.
EVENTS & HOLIDAYS
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Welcome to Diageo Bar Academy
The top information, inspiration and networking hub for bar professionals.
The world's No. 1 premium drinks company provides a wealth of information to help you raise the bar and your career: bar news, cocktail trends, drinks inspiration, a global network of experts and insights from some of the industry's leading influencers and world renowned bartenders.