LOVE YOUR BAR: LOVE YOUR CUSTOMER
Discover how to create the best experience for both your staff and customers
TOP TRENDS OF 2017 WITH ALEX KRATENA
OUT THE TOP 2017 COCKTAIL AND MIXOLOGY TRENDS AND HOW TO USE THEM IN YOUR BAR!
GLOBAL FLAVORS FOR INNOVATIVE COCKTAILS
We travel the globe to find out what local ingredients top bartenders are using
ESSENTIAL TIPS TO ENHANCE YOUR CUSTOMERS' DRINKING EXPERIENCE
Customer service is a very important part of the job
HOW TO MAKE THE PERFECT MOJITO
TOP TIPS TO MAKE THE PERFECT MOJITO
WHY YOU SHOULD ENTER A COCKTAIL COMPETITION
EVER THOUGHT OF ENTERING A COCKTAIL COMPETITION? NOW IS THE TIME!
NEW TREND: FOOD AND COCKTAIL PAIRING
James Fowler tells us why he thinks this latest trend is one to get excited about!
SHAKE UP YOUR SKILLS
Tips For Learning On The Job and Improving Your Skillset
HOW TO CLIMB THE BAR CAREER LADDER
Thomas Aske Tells Us What Inspires Him
AN ESSENTIAL GUIDE TO COCKTAILS
From A to Zombies
Welcome to Diageo Bar Academy
The top information, inspiration and networking hub for bar professionals.
The world's No.1 premium drinks company provides a wealth of information to help you raise the bar and your career: bar news, cocktail trends, drinks inspiration, a global network of experts and insights from some of the industry's leading influencers and world renowned bartenders.