From podcasts to articles, webinars and more, we’ve got advice from industry experts
FOOD AND COCKTAIL MOMENTS
HOW AND WHY WE DO ITLEARN MORE
DIAGEO BAR ACADEMY SKILLS & EDUCATION
PERFECT YOUR SKILLS AND DELIVER AMAZING CUSTOMER EXPERIENCESSTART NOW
THREE COCKTAILS WITH A STORY TO TELL
stories to entertain guests and educate your colleaguesLEARN MORE
BECOME A DIAGEO BAR ACADEMY MEMBER TODAYSIGN UP
SKILLS & EDUCATION
Whatever your level, we have the course for you. Find out how we can help you advance your career today.
TRENDS & INSIGHTS
Cutting-edge features from bartending experts. Enhance your bar chat and keep up with trends.
Information, cocktails, suggestion serves and latest news from our world- leading brands.
EVENTS & HOLIDAYS
Be part of a community that prides itself on sharing, learning and inspiring. Discover new ways to look at the world of bartending.
Enjoy the benefits a member of our network of bar professionals with access to exclusive content.
CONNECT WITH US
Subscribe to keep up to date and receive all the latest monthy news directly in your inbox.
Welcome to Diageo Bar Academy
The top information, inspiration and networking hub for bar professionals.
The world's No. 1 premium drinks company provides a wealth of information to help you raise the bar and your career: bar news, cocktail trends, drinks inspiration, a global network of experts and insights from some of the industry's leading influencers and world renowned bartenders.