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An immersive 3D experience. The first of its kind for the Bar Industry.
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SKILLS & EDUCATION
Whatever your level, we have the course for you. Find out how we can help you advance your career today.
TRENDS & INSIGHTS
Cutting-edge features from bartending experts. Enhance your bar chat and keep up with trends.
Information, cocktails, suggestion serves and latest news from our world- leading brands.
EVENTS & HOLIDAYS
Be part of a community that prides itself on sharing, learning and inspiring. Discover new ways to look at the world of bartending.
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Welcome to Diageo Bar Academy
The top information, inspiration and networking hub for bar professionals.
The world's No. 1 premium drinks company provides a wealth of information to help you raise the bar and your career: bar news, cocktail trends, drinks inspiration, a global network of experts and insights from some of the industry's leading influencers and world renowned bartenders.