Welcome to Diageo Bar Academy

The top information, inspiration and networking hub for bar professionals.

The world's No.1 premium drinks company provides a wealth of information to help you raise the bar and your career: bar news, cocktail trends, drinks inspiration, a global network of experts and insights from some of the industry's leading influencers and world renowned bartenders.

  • Bar News

    Cutting-edge features from bartending experts. Enhance your bar chat and keep up with trends.

  • Drinkspiration

    Information, cocktails, suggestion serves and latest news from our world- leading brands.

  • The Network

    Connect with us and discover more from some of our global and local bar experts.