Trends & Inspiration
Be inspired by the latest flavors, ingredients, and drinks occasions from around the world!
Whether you’re behind the bar or serving guests, our pick of the latest trends and inspiration will ensure you stay in the loop on the latest and greatest global industry news and innovations.
With fresh flavors, wellbeing practices, advice from some of the best in the business, and drinkspiration recipes, staying on top of what’s hot couldn’t be easier.
BAR LIFE
Whether you're looking to climb the career ladder or improve your health and wellbeing, we've got all the tools to help you on the way. Hear inspirational stories from bartenders around the globe and discover our top resources to keep you loving what you do.
DRINKS & FOOD
We're taking all things food, flavor, and perfect pairings! From teaming the right spirits with meals to advice from world-renowned flavor pros and how to create amazing moments with food and cocktails, discover everything flavor-focused right here.
DRINKSPIRATION
From classic cocktails to honing your highball, seasonal serves, and more, this is your one-stop-shop for all things drinkspiration. Learn how to implement the low-and-no category trend and discover the all-new flavor combos you need to know!
HIGHBALLS
Heighten your highball game with exclusive recipes, garnish ideas, and top tips from industry trailblazers around the world.
BAR CHAT PODCAST
Join host, world class bartender Tristan Stephenson, as he chats to industry experts and leading bartenders from around the world. Tune in from anywhere and make Bar Chat your go-to for the latest industry trends and inspiration.
NEWSLETTER
Keep your finger on the pulse of the drinks industry with our monthly newsletters. We’ll share the latest news, tips, tricks, and drinkspiration from the innovators leading the way in the bar industry, straight to your inbox.
EVENTS
Be the first to know about the biggest industry events and gatherings around the world, ideal for networking with peers, and keeping your bar knowledge up to scratch.
VIDEOS
From experimenting with flavor to create new and exciting serves, to honing your cocktail technique. Find the hottest drinks trends and inspiration videos here, with top tips from industry experts including Tim Philips-Johansson and Lauren Mote.
JOIN OUR COMMUNITY!
Join our global community on Facebook and Instagram! Become a member of Diageo Bar Academy for free today and get loads of extras, including exclusive access to our free, professionally designed downloadable menus and recipe cards – perfect for that menu update you have been looking for!