Top Tips to Boost Your Career in the Bar Industry

Paul Martin, award-winning mixologist and prolific trainer of bartenders and hospitality professionals, reveals his top tips to kick your career up a notch, no matter what level you are in the industry.

The evolution of bartending

Throughout my time in the cocktail industry, I have been delighted to witness a remarkable evolution in the role as a whole. When I first began back in the mid-1980s, the suggestion that bartending was a "career" was a stretch for most people. However, the change in perception and opportunity that has occurred over the last three decades puts the current crop of professional bartenders on par with another creative hospitality professional—the chef!

So, with opportunities for career development greater than they have ever been, along comes a much greater expectation from potential employers in regard to the skills and aptitude of those they are employing. In short, to succeed in profession you must in turn become a highly skilled professional. With that in mind, here are some of my suggestions for maximizing your career and making yourself irresistible in the eyes of potential employers.

Experience level 0-24 months

When starting out, keep an open mind about your potential career path. There is so much more to a great bartending career than simply mixing and serving drinks, and one of the biggest barriers to career progression can be an inability to see past this single facet of the job. After all, this is why the 1980s attitude existed in the first place!

• Expose yourself to as many diverse experiences as possible. Work in different bars, clubs, hotels, etc. with varied cultural service styles, different areas of expertise and colleagues of various skill and experience levels. By doing so, you will rapidly increase your knowledge, experience and versatility.
• Embrace a learning mindset and seek opportunities to develop your craft all the time. In the early days of a career, almost every interaction and action provides an opportunity to learn, so make sure you take advantage.
• Show passion and enthusiasm. Your attitude is far more important to a potential employer than your skillset. Skills can be taught, whereas attitude, on the whole, can’t be. I have interviewed countless highly-skilled bartenders and servers whose attitude lost them the job. Some of my favorite hires have been those with relatively little skill and experience but with an amazingly positive "can-do" attitude.

Experience level 2-4 years

For those bartenders and servers who have a little more experience under their belts, it can be easy to become a bit "settled." This is potentially a time when the ambitious career bartenders and waiters of the past can lose their drive and just settle down with a job they enjoy and at a skill level that is "good enough." However, if you are truly driven to achieve your potential, this is the time that you need to be forging ahead. Here are a couple of things to consider:

• Mix with other hospitality professionals : Not just your colleagues, but people who work in other venues. One of the best ways to set yourself apart and maximize your appeal to employers is to expand your view of the industry by interacting with as many people as possible.
• Never stop learning: Mixing with people provides an exceptional opportunity for learning and development. No matter how much you think you know, there is always someone who knows something that you don’t. The only way to stay relevant and ahead of your contemporaries is to constantly improve what you have to offer.

Experience level 5 years+

As an established hospitality professional, one of your biggest opportunities for growth is to start building your public profile and media presence.

• Get online: With YouTube, Facebook, Twitter, Instagram, etc. you can start to share your skills with a much greater audience than simply the people that walk into your bar. By developing a strong following, you become incredibly attractive to potential employers (they all want to be able to feature a "celebrity" mixologist) or to potential backers if you are looking to open your own bar.
• Enter competitions: Having a competition victory on your resume can transform your appeal overnight. Whether you win or not, getting yourself into the competition scene will start to put you in front of a much larger audience. Your name will become recognizable on the global cocktail circuit and it will give you the chance to develop your skills by learning from the very best in the business.
• Improve your communication skills: The ability to communicate effectively with customers, colleagues and contemporaries will do more to establish you as a highly sought-after and desirable bartender than any other skill. We invest very little time into the development of our communication skills and yet they are without a doubt the best opportunity for maximizing our potential and achieving our goals. I am yet to meet a truly world-class bartender that isn’t also a strong communicator and great at connecting with people.

Remember, if you have the drive to succeed and the passion to enjoy the ride, then the only thing that can prevent you from achieving your potential is yourself. Best of luck!

Top Tips

• Be flexible in your views, direction and adaptability
• Show passion, enthusiasm and humble confidence
• Mix with (and learn from) your contemporaries
• Question what you know and be open to the idea of change (or the idea that what you know could be superceded)
• Create a name for yourself through social media, competitions, presentations, writing, guest bartending shifts or any other promotional or marketing activities
• Work to become the most highly skilled communicator that you can be

Paul’s latest book, 101 Award-Winning Cocktails from The World’s Best Bartenders, is out this October and is available for pre-sale on Amazon here.