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From classic cocktails to honing your highball, seasonal serves, and more, this is your one-stop-shop for all things drinkspiration

We’ll explore how to implement the low-and-no category trend and introduce you to the all-new flavor trends you need to know. This section is sure to get your creative juices flowing!


Discover articles, tips, and recipes on classic cocktails, festive flavors, World Class serves, and more! Get insider tips from industry experts like Tim Philips-Johansson and Emma Walker and learn how to upgrade your signature serves.

In this section, you'll be inspired by ideas and ingredients from around the globe and gain access to recipes from some of the biggest names in the industry.


The birthplace of the cocktail may be widely disputed, but what's not up for debate is the fact that everyone loves a classic! Ever since Jerry Thomas wrote and published The Bartenders' Guide in the late 19th century, there has been a select assortment of mixed drinks widely recognized as the standard-bearers for bartenders.

Find out about the fascinating origins of your guests’ favorite cocktails, and how you can perfect these classic, crowd-pleasing serves!


Enjoying whisky isn't just about having it neat or on the rocks. The Highball is an ideal introduction to the world of whisky and can be garnished to bring out the individual flavors of Johnnie Walker.

Great Highball recipes are something every bartender should have up their sleeve, so learn how-to highball like a pro with our downloadable recipe cards, webinar master classes, and expert advice.

Seasonal Suggestions

From celebratory serves to offer your customers, to festive flavors guaranteed to delight and recipe ideas for a winning summer menu, find the latest seasonal serve inspiration here.

You'll hear from mixologists and bar owners alike, as they share their secrets to fantastic festive serves and flavors.