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5 Baileys Recipes To Keep Your Customers Coming Back

Baileys and the festive season often go hand in hand, but before you start pouring that creamy goodness over ice, let’s look at more creative ways to serve it up this year. From reindeer-shaped serves and chocolate martinis to tiramisu cocktails and top garnishing tips, we’ve got you covered for your Baileys festive offerings.

WHY BAILEYS?

It’s an all-year-round favorite for many but Baileys really takes the centre stage in winter. Made using aged Irish whiskey woven with fresh Irish dairy cream, cocoa and vanilla, the liqueur has a comforting feel that makes you feel all cozy. No wonder it’s a festive favorite! During this time of year, customers also tend to be more open to opting for premium drinks as they start to wind down from work to spend the holiday season with loved ones. This makes after-dinner Baileys drinks great for upselling.


1. BAILEYS REINDEER

Have a go at this easy reindeer recipe. A treat for the eyes and the taste buds that will be the envy of all your Instagram followers.

TIP: Don’t let glassware hold you back – think outside of the box and have some fun. Chocolate animals, mason jars and coconut shells can make great substitutes for glasses depending on the drink and occasion!

With cocktails becoming increasingly tailored for digital audiences as much as local audiences, the rise of social media has caused big shifts in customer demand. The festive period, in particular, offers the perfect chance to push the boundaries.

Ingredients:

Method:

Alcohol content: 0.3 fl. oz. per serve


2. BAILEYS HOT CHOCOLATE

The cocoa notes in Baileys make it a perfect digestif that can be added to coffee or hot chocolate – a great finale to the end of a delicious meal. Watch our video to find out how you can make it like a pro:

Recipe

Method

Alcohol content: 0.3 fl. oz. per serve


3. Baileys Tiramisu Cocktail

Another serve to offer your customers as an alternative to dessert is this luxurious tiramisu cocktail. The espresso, vanilla and mascarpone work brilliantly with the creamy, chocolatey notes in Baileys.

Recipe:

Method:

Alcohol content: 0.3 fl. oz. per serve


4. LUXE CHOCOLATE MARTINI

Try creating this luxurious Baileys cocktail recipe with a chocolate and nut rim to give the added “wow” factor!

Although sweet rims aren’t often used in cocktails, they can provide great texture and flavor contrasts to complement a Baileys serve. This cocktail is sure to impress your guests.

Recipe:

Method:

Alcohol content: 0.7 fl. oz. per serve


5. BAILEYS OVER ICE CREAM

And lastly, let’s finish with a Baileys dessert. Research has, in fact, found that 43% of consumers think that alcohol-infused desserts are more appealing and sophisticated than regular desserts*. With this in mind, it's no surprise that Baileys has been a long-standing favorite amongst dessert chefs.

TIP: A great way to start experimenting with your serves is to collaborate with your venue's kitchen and see what ingredients you can share.

Why not offer your guests Baileys ice cream as dessert? It’s both easy to create and delicious. The chocolate notes of Baileys complement the ice cream and add an extra layer of luxury to the end of a meal.

Recipe

Method

Alcohol content: 0.3 fl. oz. per serve


UP YOUR GARNISH GAME

Garnishes are a brilliant way to accentuate or complement Baileys’ flavors and they can help to really elevate your serves visually. They can also quickly transform a regular Baileys drink into a seasonal special, by adding cinnamon, nutmeg and whipped cream during winter, for example.

A treat tray is another fantastic way of engaging your customer by involving them in their own drink creation. By providing a wide choice of garnishes alongside a serve, customers can personalize their garnish selection, increasing the chances of satisfaction. Treat trays can make your serve highly visual and be a stand-out signature for your venue!


READY TO TAKE THE FESTIVE SEASON BY STORM WITH YOUR BAILEYS SERVES? SHOW US!

We would love to see your Baileys creations this festive season! Tag @Baileys and @DiageoBarAcademy on Facebook, Twitter and Instagram.

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