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Getting the best out of Baileys at Christmas

Baileys is a perennial favorite in the bar and restaurant scene with no other liqueur or spirit brand having quite the same affinity with consumers. This brand love goes into overdrive during the Christmas period where our desire for indulgence increases significantly! Offering delightfully indulgent Baileys serves on your Christmas food and drinks menus is a sure-fire way to drive seasonal sales and add incremental spending.

Here are three of our favorite ways to incorporate Baileys into winter menus:

Cold serves

Flat White Martini

Glass:

Martini

Ingredients:

1 1/2 oz. Baileys

1/2 oz. Smirnoff No.21 Vodka

1/2 oz. Fresh espresso

Garnish:

3 coffee beans

Method:

Add all the ingredients to a cocktail shaker full of ice, shake to mix, fine strain into a chilled martini glass, garnish and serve.

Alcohol Content:

0.5 fl. oz. per serve


Baileys Over Ice with a Marshmallow

Glass:

Old-fashioned glass or short tumbler

Ingredients:

1 1/2 oz. Baileys

Garnish:

Toasted Marshmallow

Method:

Add a couple of ice cubes to a short glass, pour Baileys over the ice cubes, add a marshmallow to a cocktail pick and quickly toast with a mini catering blowtorch, rest the pick across the mouth of the glass and serve.

Alcohol Content:

0.3 fl. oz. per serve


Hot serves

Baileys Hot Chocolate

Glass:

Heatproof glass or mug

Ingredients:

1 1/2 oz. Baileys

3 oz. Hot chocolate

Whipped Cream

Garnish:

Chocolate sprinkles, chocolate fingers, chocolate brownies, chocolate sauce (ANYTHING Chocolate)

Method:

Add Baileys to your regular hot chocolate serve, stir to mix, cap with whipped cream, and garnish with anything indulgent and chocolatey you can lay your hands on!

Alcohol Content:

0.4 fl. oz. per serve


Baileys Coffee

Glass:

Heatproof glass or mug

Ingredients:

1 1/2 oz. Baileys

5 oz. Coffee

Garnish:

Chocolate sprinkles

Method:

Add Baileys to your regular coffee serve (americano, flat white, latte or cappuccino), stir to mix, and finish with chocolate sprinkles

Alcohol Content:

0.4 fl. oz. per serve


Baileys Desserts

Baileys over brownie

Glass:

Dessert dish or bowl

Ingredients:

Chocolate brownie

1 1/2 oz. Baileys

Method:

Serve Baileys alongside a chocolate brownie or similar dessert and allow the guest to pour the Baileys over the brownie for an extra indulgent treat!

Alcohol Content:

0.4 fl. oz. per serve


Baileys over ice cream

Glass:

Dessert dish or bowl

Ingredients:

2 scoops of your favorite ice cream, we recommend chocolate or vanilla

1 1/2 oz.Baileys

Garnish:

Chocolate sprinkles, chocolate fingers, chocolate brownies, chocolate sauce (ANYTHING Chocolate)

Method:

Add two scoops of chocolate or vanilla ice cream to a dessert dish or bowl, serve Baileys alongside, and allow the guest to pour the Baileys over the ice cream for a decadent treat!

Alcohol Content:

0.4 fl. oz. per serve


The beautiful benefit of these two delicious hot Baileys serves, and decadent Baileys desserts are that the addition of the Baileys is an incremental sale. Not only do you make the margin you’d initially have made on the hot chocolate, coffee, brownie, or ice cream but you get the added incremental sale of adding the Baileys. Your guests get to elevate their hot drink or dessert into an ultra-indulgent treat! It is Christmas after all…

If you serve cocktails then a Flat White Martini is a winner, a simple twist on the ever-popular Espresso Martini but using Baileys for a deliciously indulgent twist! This is the perfect option to offer your guests as a digestif to enjoy after dinner.

If you don’t serve cocktails then don’t despair, you can elevate a simple Baileys over ice with the addition of toasted marshmallow garnish, again, this is a great option to offer your guests as an addition or alternative to dessert.


Five key takeaways