Getting the best out of Baileys at Christmas
Baileys is a perennial favorite in the bar and restaurant scene with no other liqueur or spirit brand having quite the same affinity with consumers. This brand love goes into overdrive during the Christmas period where our desire for indulgence increases significantly! Offering delightfully indulgent Baileys serves on your Christmas food and drinks menus is a sure-fire way to drive seasonal sales and add incremental spending.
Here are three of our favorite ways to incorporate Baileys into winter menus:
Cold serves
Flat White Martini
Glass:
Martini
Ingredients:
1 1/2 oz. Baileys
1/2 oz. Smirnoff No.21 Vodka
1/2 oz. Fresh espresso
Garnish:
3 coffee beans
Method:
Add all the ingredients to a cocktail shaker full of ice, shake to mix, fine strain into a chilled martini glass, garnish and serve.
Alcohol Content:
0.5 fl. oz. per serve
Baileys Over Ice with a Marshmallow
Glass:
Old-fashioned glass or short tumbler
Ingredients:
1 1/2 oz. Baileys
Garnish:
Toasted Marshmallow
Method:
Add a couple of ice cubes to a short glass, pour Baileys over the ice cubes, add a marshmallow to a cocktail pick and quickly toast with a mini catering blowtorch, rest the pick across the mouth of the glass and serve.
Alcohol Content:
0.3 fl. oz. per serve
Hot serves
Baileys Hot Chocolate
Glass:
Heatproof glass or mug
Ingredients:
1 1/2 oz. Baileys
3 oz. Hot chocolate
Whipped Cream
Garnish:
Chocolate sprinkles, chocolate fingers, chocolate brownies, chocolate sauce (ANYTHING Chocolate)
Method:
Add Baileys to your regular hot chocolate serve, stir to mix, cap with whipped cream, and garnish with anything indulgent and chocolatey you can lay your hands on!
Alcohol Content:
0.4 fl. oz. per serve
Baileys Coffee
Glass:
Heatproof glass or mug
Ingredients:
1 1/2 oz. Baileys
5 oz. Coffee
Garnish:
Chocolate sprinkles
Method:
Add Baileys to your regular coffee serve (americano, flat white, latte or cappuccino), stir to mix, and finish with chocolate sprinkles
Alcohol Content:
0.4 fl. oz. per serve
Baileys Desserts
Baileys over brownie
Glass:
Dessert dish or bowl
Ingredients:
Chocolate brownie
1 1/2 oz. Baileys
Method:
Serve Baileys alongside a chocolate brownie or similar dessert and allow the guest to pour the Baileys over the brownie for an extra indulgent treat!
Alcohol Content:
0.4 fl. oz. per serve
Baileys over ice cream
Glass:
Dessert dish or bowl
Ingredients:
2 scoops of your favorite ice cream, we recommend chocolate or vanilla
1 1/2 oz.Baileys
Garnish:
Chocolate sprinkles, chocolate fingers, chocolate brownies, chocolate sauce (ANYTHING Chocolate)
Method:
Add two scoops of chocolate or vanilla ice cream to a dessert dish or bowl, serve Baileys alongside, and allow the guest to pour the Baileys over the ice cream for a decadent treat!
Alcohol Content:
0.4 fl. oz. per serve
The beautiful benefit of these two delicious hot Baileys serves, and decadent Baileys desserts are that the addition of the Baileys is an incremental sale. Not only do you make the margin you’d initially have made on the hot chocolate, coffee, brownie, or ice cream but you get the added incremental sale of adding the Baileys. Your guests get to elevate their hot drink or dessert into an ultra-indulgent treat! It is Christmas after all…
If you serve cocktails then a Flat White Martini is a winner, a simple twist on the ever-popular Espresso Martini but using Baileys for a deliciously indulgent twist! This is the perfect option to offer your guests as a digestif to enjoy after dinner.
If you don’t serve cocktails then don’t despair, you can elevate a simple Baileys over ice with the addition of toasted marshmallow garnish, again, this is a great option to offer your guests as an addition or alternative to dessert.
Five key takeaways
- Baileys is undoubtedly a Christmas favorite!
- Baileys is a versatile spirit that can be used in hot and cold serves and alongside desserts.
- Adding Baileys serves to your winter menu is a quick and easy way to drive season sales and incremental spend.
- Serving Baileys alongside a dessert such as ice cream or brownie gives your guests an indulgent treat.
- If you don’t offer cocktails, then serving Baileys over ice with a toasted marshmallow garnish is a great elevation
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