THE SCIENCE OF FLAVOR WITH CHARLES SPENCE
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In this episode, Professor Charles Spence talks to Tristan about the neuroscience of flavor, how flavors are processed by the brain and how texture, temperature, smell, and even music impact our perception of flavor.
Charles Spence - Professor of Experimental Psychology at Oxford University and Head of the Crossmodal Research Laboratory.
IN THIS EPISODE:
- The differences between taste and flavor.
- How our tongues and noses work.
- How flavor appreciation is learned and what difference it can make to your customer experience.
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