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Industry Trends & Insights

Stay up-to-date with the latest industry news and trends you need to know.


From the newest digital tools and how to bring them to your bar, to global bartending news, to guidance on sustainability and provenance.

We’ll keep you in the loop with all the guidelines and resources you need, including the latest health and safety resources and advice for the global bartending community.

Experience Tales of the Cocktail

Experience Tales of the Cocktail

As the Marquee sponsor of the Tales of the Cocktail Foundation's 2021 Spirited Awards® Directory, Diageo Bar Academy is thrilled to be your livestream destination for the 19th annual Tales of the Cocktail. Tune in September 20 – 23 and help support the global spirits industry. Get access to educational initiatives, digital seminars, Beyond the Bar Activations, as well as some in-person events in cities around the world.


ADAM FOURNIER’S GLEAN INITIATIVE

2021’s US Bartender of the Year takes us through his process for making sustainable and delicious cocktails, with a little help from Ketel One.


2021 COCKTAIL & BAR TRENDS

Anna Walsh pouring cocktail

As we wave goodbye to 2020, discover the exciting new cocktail and bar trends that will dominate in the New Year. Lauren Mote, Diageo’s Global Cocktailian, gives insight into eight trends to watch out for in 2021!


Catch our latest webinar

Bar Manager leading team discussion

AN EXPERT GUIDE TO LEADING WELL

In this masterclass, join JJ Goodman, founder of the London Cocktail Club and Madeleine Geach, Head of Culture at Hawksmoor, as they share tips and knowledge on how to lead your team during uncertain times.


EXCLUSIVE DOWNLOAD

Johnnie Walker Little Black Book of Highballs

THE LITTLE BLACK BOOK OF HIGHBALLS

Discover the Little Black Book of exclusive Highball recipes, brought to you by Johnnie Walker and Diageo Bar Academy.


WATCH NOW

  • CARBONATION IN COCKTAILS

    CARBONATION IN COCKTAILS

    In this episode of Bar Clips, Tye Biswas give us the lowdown on sparkling spritzes and fizzy fixes.

  • SIMPLIFIED SERVES AND FLAVORS

    SIMPLIFIED SERVES AND FLAVORS

    This episode of Bar Clips helps draw parallels between the approach taken by a bartender creating a great drink and a chef creating a great dish.


Hot industry topics

  • SIMPLE SMALL-SCALE BATCHING

    SIMPLE SMALL-SCALE BATCHING

    Discover the benefits of small-scale batching for individuals or sharing cocktail serves, to add flair and theatre to batched cocktails. Including the drinks techniques and cocktail recipes, you need to know!

  • DARING DIGITAL: UNIQUE WAYS BARS ARE USING TECHNOLOGY

    DARING DIGITAL: UNIQUE WAYS BARS ARE USING TECHNOLOGY

    Becoming tech-savvy is the way forward - using technology within your venues, be it through service or customized drinks, can reap high rewards. Here are some exciting and ingenious ways bar owners are optimizing digitalization across the globe.

  • TAP INTO TAKEAWAY: 10 TIPS FOR A THRIVING TAKEAWAY SERVICE

    TAP INTO TAKEAWAY: 10 TIPS FOR A THRIVING TAKEAWAY SERVICE

    During these uncertain times, venues across the globe are increasingly adopting takeaway and delivery services to diversify revenue streams. Learn how to successfully implement and capitalize on these initiatives with expert tried and tested tips.

  • Venue Layout 101: Transforming Your Bar

    Venue Layout 101: Transforming Your Bar

    We all know that the return to service is going to look a little different than before. With the safety of staff and guests at the forefront of reopening, Ollie Margan, owner of Maybe Mae, takes a look at how to transform your venue, from seating plans to the smooth integration of table service.


TRENDING NOW

  • HEIGHTENED HIGHBALLS: GARNISH GAME STRONG

    HEIGHTENED HIGHBALLS: GARNISH GAME STRONG

    From the outside, the highball can appear to be a basic two-ingredient cocktail, but it comes alive when served correctly - in a tall, ice-cold glass, with a spectacular garnish that adds body and vibrancy to the drink.

  • THE ULTIMATE GIN AND TONIC

    THE ULTIMATE GIN AND TONIC

    Gin cocktails are everywhere at the moment, but can they really compete with a good old G&T? Leading mixologist, bar operator, and author, Tristan Stephenson, explores this classic serve and reveals innovative ways to give it your own signature twist.

  • INNOVATIVE COFFEE COCKTAILS

    INNOVATIVE COFFEE COCKTAILS

    With International Coffee Day just around the corner, the aptly named Espresso Martini Society (whose menu boasts the largest selection of espresso martinis in the world!) reveal their most inventive twists on classic coffee cocktails for you to serve up in your bar.

  • LOW SUGAR SERVES: HOW LOW CAN YOU GO?

    LOW SUGAR SERVES: HOW LOW CAN YOU GO?

    Drinks trends tend to come and go but wellness and the option of a low sugar serve isn’t going away. Former World Class winner Tim Philips-Johansson looks at how to offer low sugar drinks without losing your bar’s signature flavors and serves.