FIND OUT HOW TO GET YOUR VENUE DISCOVERED ONLINE
Our online marketing diagnostics tool has been created to help maximise your bar’s online presence. We want to help you discover the areas that your bar should focus on.
Firstly, let’s get started with a couple of definitions to ensure we’re on the same page.
Social Media refers to any online technology that is primarily designed for communication and interaction – this includes platforms such as Google+, Facebook, YouTube, Twitter, Instagram, Snapchat and more.
Organic Search refers to search results in search engines such as Google and Bing to rank websites in order of importance and relevance—regardless of where that search is being performed or whether the searcher is looking for a business near them. It’s important to note that these search results are not paid for.
Paid Search Marketing (PPC) refers to results that shown in the ‘sponsored listings’ of a search engine or partner website. You pay each time an ad is clicked on or when displayed. This is something to be considered only if your venue has significant budget to invest.
Local Search refers to the results containing geographically related keywords—or queries that a search engine believes have a local intent. Local search engine optimization (local SEO) techniques increase visibility for your business by ranking for keywords within a specific location. Apps such as Yelp or TripAdvisor also use similar mechanisms to display results like Google or Bing. Local search results are influenced by organic search ranking aspects (anything connected to your website) and social media aspects such as reviews on Google+, Citysearch, Yelp etc. To ensure you’re ranking for local search, you’ll need to ensure you’re doing social media and organic search activities.
When we talk about local apps, we’re talking about mobile applications that customers use to find, review and discover more about your venue. These include TripAdvisor, Yelp, Foursquare, UrbanSpoon, OpenTable, Local Eats, and Tasteful to name a few.
Are you ready to understand where you can improve your online presence and generate more footfall to your venue?
Your answers to each question will come with a little insight and we’ll combine these to provide you with an overall recommendation at the end to guide where you should place your initial marketing efforts.