Digital Tools and Skills
Let’s get digital. Using technology within your venues, be it through service or customised drinks, can increase efficiency and reap high rewards.
In this section, we’re bringing you inspiration from venues around the globe, who have embraced the digital challenge heads-on to offer guests an elevated experience. Plus, how you can too.
From unique ways bars around the world use technology to serve their customers, to guides on increasing your social media engagement, and setting up your online presence, we've got the tools and resources you need to digitize your bar or venue.
Venue Digitalization
Whether it is having a great website, engaging your audience through social media, or making sure your venue shows up on Google maps there are many cost-effective ways of marketing your venue and making sure potential customers show up in your outlet!
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DARING DIGITAL: UNIQUE WAYS BARS ARE USING TECHNOLOGY
Becoming tech-savvy is the way forward - using technology within your venues, be it through service or customized drinks, can reap high rewards.
STIRRING UP LIKES: HOW TO MARKET YOUR BAR IN THE DIGITAL WORLD
It’s unusual for bars and restaurants to not be active online these days. But, with so much noise and competition in a crowded digital space, we hear from Marian Beke of The Gibson on what it takes to make your venue stand out from the crowd.
RECIPE FOR ONLINE SUCCESS: WEBSITE, SEARCH & EMAIL
With more people than ever searching and looking online before they visit an outlet it is important your website showcases your venue in the best way and you show up in search results. Find out how with some of our top tips.
HOW TO USE INSTAGRAM IN YOUR BAR
Instagram has quickly become the go-to social media channel for a fast, easy, and beautiful way to share your bars’ personality with the world. We take a closer look at how to use this tool and how it can be a great way to promote your venue online.
JOIN OUR COMMUNITY!
Join our global community on Facebook and Instagram! Become a member of Diageo Bar Academy for free today and get loads of extras, including exclusive access to our free, professionally designed downloadable menus and recipe cards – perfect for that menu update you have been looking for!