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A menu is one of the most powerful sales tools you have. Optimize yours to excite your guests and drive profits.


From crafting the perfect menu design to signature serves and the importance of naming your cocktails, we’ve got everything you need to bring your menu up-to-date and drive profitability for your venue.

Learn how to unleash your creativity on paper - or take an existing menu into the digital space to differentiate yourself from the competition.

Why are menus important?

Menus are critical for inspiring your customers and helping them make quick and informed decisions about what to drink when they enter your venue.

Besides choice, a good menu can also make a great impact on your business by:


Play the Diageo Bar Academy: Decoding Menus game. This game will show you how to craft your menu to improve speed of service and increase profitability at your bar or restaurant.