PROFITABLE MENUS
A menu is one of the most powerful sales tools you have. Optimize yours to excite your guests and drive profits.
PROFITABLE MENUS
From crafting the perfect menu design to signature serves and the importance of naming your cocktails, we’ve got everything you need to bring your menu up-to-date and drive profitability for your venue.
Learn how to unleash your creativity on paper - or take an existing menu into the digital space to differentiate yourself from the competition.
Why are menus important?
Menus are critical for inspiring your customers and helping them make quick and informed decisions about what to drink when they enter your venue.
Besides choice, a good menu can also make a great impact on your business by:
- Differentiating your venue from your competitors by highlighting your serves and offers.
- Influencing customers’ choices and making opportunities to sell more profitable drinks.
- Reducing inefficiencies and speeding up service at the bar resulting in increased sales and profits.
DECODING MENUS
Play the Diageo Bar Academy: Decoding Menus game. This game will show you how to craft your menu to improve speed of service and increase profitability at your bar or restaurant.
JOIN OUR COMMUNITY!
Join our global community on Facebook and Instagram! Become a member of Diageo Bar Academy for free today and get loads of extras, including exclusive access to our free, professionally designed downloadable menus and recipe cards – perfect for that menu update you have been looking for!