The Business of Bars Resource Library continues with the "Brand Right" video set. This course consists of five videos that total 15 minutes of learning and associated tools. It starts by asking a fundamental question “why does your business exist?”. This is a critical question for everyone from the owner to the dishwasher to be able to answer, as it provides clarity of purpose and mission to the team. The program then delves into the importance of Brand Promises and how to set simple & measurable promises for your operation and teams that can be easily executed time after time to grow your customer base and business. Let's get started now with "On Purpose Branding".