VENUE DIGITALISATION
With 27% of the world population using social media actively on their mobile devices, having an online presence becomes a must for every type of business. With more and more people using the internet to find out where to go and your business depending on the amount of customers visiting your venue, having an online presence has become even more important.
Whether it is having a great website, engaging your audience through social media or making sure your venue shows up on Google maps there are many cost effective ways of marketing your venue and making sure potential customers show up in your outlet!
Make sure your venue isn’t left behind on this digital trend and use our online diagnostic tool to find out what areas of your business you could improve. For more information on how to boost your online marketing strategies, read our tips for the different channels you can use.
Online tips
Information and guidance on how to make the most of the digital world and promote your venue. Read our top digital tips.
HOW TO ENGAGE WITH CUSTOMERS ONLINE
In this masterclass, join Global Cocktailian Lauren Mote and special guests Julian Short and Gemma Duff as they share ways to maximize your online presence now.
BITESIZE SESSIONS: SOCIAL MEDIA BASICS
Getting the basics right is essential for your business' social media profile. Influencer Natalie Migliarini founder of Beautiful Booze shares her simple social media hacks to get you started.
ENGAGING WITH YOUR AUDIENCE ONLINE
Master the art of an engaging social media profile with this at-home training session!
USEFUL TOOLS
Staying connected with your customers away from the bar can be made easy by sharing videos regularly through your own channels. Follow our tips on how to successfully create amazing videos at home, be it a simple recipe or virtual quiz.
JOIN OUR COMMUNITY!
Join our global community on Facebook and Instagram! Become a member of Diageo Bar Academy for free today and get loads of extras, including exclusive access to our free, professionally designed downloadable menus and recipe cards – perfect for that menu update you have been looking for!