We’re in a large metropolitan district (eg. London, New York, Chicago, Berlin, Paris)
As there is so much competition in larger cities, it’ll be harder to rank in search results. However, the rewards huge if you are able to rank in major cities because the number of people searching is so high. If your venue is located in a medium-sized city, it’ll be a little easier as the level of competition is usually fairly reasonable and there’s likely to be a large audience searching for your venue’s restaurant or bar services.
To be exact, we’re downtown in a city
You have a great advantage in Google’s local algorithm if you are located right downtown, over less centrally-based competing venues. Local search could be a great opportunity for your venue, as so many people are searching for these in cities.
We’re near a large market, but pretty much out in the suburbs
Both local and organic search rankings will be competitive in any city, so if your venue is in the suburbs then ranking locally for searches related to the major city are low. Your best to place your efforts initially on social media – focusing on Facebook or Twitter, or even having an up-to-date blog are going to be the easiest ways to drive new customers via online.
Our venue is situated in small/rural market
If this is the case, you’re likely to have less competition in search engines and while a local search presence will be of benefit, the total number of people actually search for what your venue offers is likely to be more modest. Your answers to some of the other questions below may be more useful to help determine where you should place your online efforts.