We have updated our Privacy and Cookie Notice to keep you informed where we may process your personal data. See more here or contact us for more information.

Why are menus important?

Menus are critical for inspiring your customers and helping them make quick and informed decisions about what to drink when they enter your venue.

Besides choice, a good menu can also make a great impact on your business by:

Tips for designing a profitable menu

A menu is one of the most powerful sales tools you have. Its design, what offers it contains, and how you use it are critical to achieving your goals. Ensure you apply the below rules in order to get the most out of your menu:

Get the right mix of drinks on your menu!

Design your menu so it makes it easier for customers to choose

1. Keep the menu uncomplicated and avoid clutter - ensure the menu is easy to read even in low light environments.

2. Use beautiful drinks images to create appetite appeal.

3. Write evocative descriptions for your offers that appeal to people’s senses and call out any unique ingredients used that add value.

4. Signal recommendations and best-selling serves E.g. by using a different color, a box, or call-outs like “bartender’s recommendation” or “cocktail of the week”.

Tips for using the menu effectively