We have updated our Privacy and Cookie Notice to keep you informed where we may process your personal data. See more here or contact us for more information.

« back to PROFITABLE MENUS

5 TIPS TO MAKE YOUR COCKTAILS PROFITABLE

OK so you can create a beautiful cocktail that is a flavor sensation, but are you ensuring the balance between taste and profit? Read our tips to make sure your cocktails look and taste great but also make your bar’s bank balance smile.

COCKTAILS, COCKTAILS EVERYWHERE

Cocktails are growing in fashion everywhere in the world. There is no doubt about it. However, this growth in cocktails is also bringing more challenges to bar managers and owners. For a start, how do you differentiate from the competition while being profitable? How can you be creative enough to delight customers while still ensuring your serves are profitable?

Thankfully, spirits are a very versatile liquid that can create great drinking experiences for your customers, while also helping boost value for your venue. But before you start creating lots of cocktail lists for your venue, always remember to be clear about your menu’s purpose - Why are you actually thinking of having one? Here’s a tip – the answer is not “everybody has one”!

5 KEY COCKTAIL PROFITABILITY TIPS

IT WORKS!

A well-known bar in Sao Paulo, Brazil experienced a 30% sales increase in cocktails with a very simple action during peak hours. All they did was replace their 50 serve cocktail menu with an 8 serve cocktail menu every time peak hours started. Every bartender was ready to deliver great cocktails and every waiting staff was trained to sell every cocktail on that list.

Keep up with all the bar lingo, tips and tricks @diageobarac on Instagram.

Want to get access to exclusive content including industry news, cocktail tools and training? Sign up to Diageo Bar Academy today for unlimited access to it all.