DIGITAL MENUS: 5 TIPS FOR MENU SUCCESS WITH CUSTOMERS
As the hospitality industry continues to embrace and adapt to the growing need for digitization, we have five simple steps to creating a standout digital menu.
1. SEASONAL SERVES
Add a seasonal section to the start of your menu which includes rotating offers and seasonal drinks i.e. garden drinks focus, summer specials, or winter cocktails. Positioning these seasonal and yearly serves strategically makes the new offers easy to find and will ensure customers are continually inspired and more likely be drawn into your offerings.
Example: London Cocktail Week menu, Gibson Bar, London
2. MAKE IT HUMAN
Include a bartender recommendations section, suggested pairings, and conversational text to bring to life the digital menu to suit the tone of voice of your venue. This will reduce a choice overload for the consumer and creates default options from a trustworthy and authentic source.
Example: Atlas Bar, Singapore and Maybe Mae, Adelaide
3. WIN WITH FOOD
Create food and drink offers or choices when adding food to your menu and user journey. Including these deals will enhance the guest experience and simplify ordering. It will also ensure drinks and sides are within one purchase journey and ensures customers get a good deal.
Example: Nine Lives, London
4. KEY SERVES AS POURING
Add three top serves to menu categories to bring them to life and simplify the ordering experience. This will make the process of ordering a drink even easier and brings to life the category with key serves.
Example: Connaught Bar, London
5. CREATE THE DIGITAL “BOX”
Creating contrasted or standout areas on your menu grabs attention and gives visibility and ultimately increases sales of key menu items above other products. It tells the eyes where to look and helps them navigate the menu efficiently and guides them to where you want them to go.
Example: All Bar One
Five Key Takeaways
- Take advantage of celebration opportunities with seasonal serves at the start of your menu
- Reduce choice overload by including bartender recommendations
- Include food and drink offers to increase sales and maximize the customer experience
- Elevate your key serves by putting the top three under each category
- Highlight key items within your menu to help customers navigate it efficiently
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