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Profitable Cocktail Programs

The Business of Bars Resource Library continues with the "Profitable Cocktails Programs" video set. This course looks at the difference between a cocktail “list” and a cocktail “program”. A complete process is presented that may be used to design – or redevelop – your next cocktail program. The 5 P’s also provide a clear guideline for designing a program that is not only pleasing to the guest – but also highly profitable for the business. A downloadable toolkit may be found below the videos, which provides a step-by-step process to (re)developing a cocktail program for your venue or bar. Let's get started now with "Moving Beyond the List".