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Profitable Cocktail Programs: QUIZ

  1. What are the three factors that contribute to unsuccessful cocktail programs? (Hint: There are 3 correct answers.)
  2. Who should be in charge of a cocktail program?
  3. How should operators evaluate the success of their cocktail programs?
  4. What is the first step in preparing to design your cocktail program?
  5. Opportunity cost is the _________ needed to make a drink/the ________ of the drink.
  1. What bottlenecks should operators look for when testing their cocktail lists before launching to the public?
  2. Cocktail profitability does NOT depend on what element?