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Know Your Liquid

From the crisp, citrus notes of blanco tequila, to the signature smokiness of a certain Scotch...


Understanding the unique flavors and characteristics of liquids is an essential skill for both bartenders and servers. Discover the unique stories and the incredible work that goes into producing the iconic brands which make up our award-winning portfolio.

In-depth knowledge of the liquids your venue offers enriches the experience for your customers and makes you stand out, whether you’re crafting incredible drinks or providing informed recommendations.

  • Categories

    Categories

    Dive into the flavors and history of liquids and discover how to put them to best use in your bar.

  • recipes

    recipes

    Looking for inspiration to shake up those serves? Look no further - we’ve got you covered!

  • Our Brands

    Our Brands

    From the iconic to the innovative, find out more about some of the bar industry’s best-loved brands.

  • Behind The Liquid

    Behind The Liquid

    Exclusive interviews with Brand Ambassadors, Distillers and Master Blenders.

  • Videos

    Videos

    From classic cocktail families to the history of your favorite signature serve! Learn how to recommend with skill and get to know your liquid with top tips from industry experts.