BEHIND THE LIQUID
Discover exclusive interviews with Brand Ambassadors, Distillers, and Master Blenders.
Uncover the incredible stories behind some of Diageo's world-famous brands, their history, and heritage, as well as the inspirational people involved in bringing these brands to life.
HAPPY HOUR HISTORY: THE UNTOLD HISTORY OF THE COCKTAIL
David Mayne from Happy Hour History shares everything we need to know about the history of cocktails. From where they were invented to the classics we still enjoy today. Check it out now!
EXPLORING THE WORLD OF INNOVATIVE LIQUEURS
Liqueurs may not be the first ingredient that comes to mind when creating experimental drinks, but don’t be deceived – the combination of Irish cream and whiskey can bring a depth of decadence to cocktails.
A VODKA WITH A FAMILY TRADITION
Voted as the favorite vodka of bartenders the world over, Ketel One is known for its smooth quality and sophisticated taste, but behind this unique spirit is over 327 years of distillery expertise.
GIN IT TO WIN IT: 250 YEARS OF GORDON’S
To celebrate 250 years of Gordon’s gin, we reflect on a quarter century of gin excellence – we trace the beginnings of the genever spirit in mainland Europe through to the rumblings of a juniper-led revolution in London.
THE STORY OF THE MARGARITA
If Pina Coladas are about getting caught in the rain, then Margaritas are for lazing about on a hot terrain – preferably somewhere in Northern Mexico.
THE BE(GIN)NING OF GORDON'S
Gordon’s is the world’s number one best-selling gin but how did a Londoner with Scottish roots and impeccably high standards kick off a global gin revolution amidst London’s ‘Gin Craze’ over 250 years ago?
THE STORY BEHIND THE MOJITO
Discover the story behind the Mojito cocktail and learn how to make the perfect version with this inspiring video from Diageo Bar Academy.
A JOURNEY THROUGH THE WHISKY REGIONS OF SCOTLAND WITH TOM JONES:
In the second of our two-part series, we continue our tour of the whisky regions of Scotland with Johnnie Walker Global Brand Ambassador, Tom Jones.
FOLLOWING THE STORY OF DON JULIO | USA
Master Distiller Don Julio González was the original pioneer of the tequila industry, revolutionizing production and setting the standard for decades to come.
A JOURNEY THROUGH THE WHISKY REGIONS OF SCOTLAND WITH TOM JONES
As the world’s leading source of Uisge Beatha for hundreds of years, there’s a lot of ground to cover when it comes to Scotland and its deep-rooted relationship with whisky.
A VODKA WITH A STORY TO TELL
As the most-awarded vodka in the world, Smirnoff has been synonymous with leading the line in quality and innovation for decades.
BEHIND THE LIQUID: CASKS AND WHISKY
Dave Broom, World Renowned whisky expert give us a better understanding of the importance of casks in the whisky world.