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Allisa Henley, Distiller at George Dickel, gives us her take on the American Whiskey industry and what she thinks makes a bartender tick.

With its distinctive flavor and authentic American heritage, Tennessee Whiskey is enjoying growing popularity.

George Dickel is a standout brand (not just because they spell it "Whisky" without the e) and one that’s become increasingly popular with bartenders as a base for their award-winning cocktails.

Thanks to Allisa Henley, Distiller at George Dickel, we’ve been given a unique glimpse into what makes the brand special.

Here’s what she has to say about—you’ve guessed it—her favorite Whiskey.

The Whiskey

What makes Tennessee Whiskey different from other Whiskeys or Bourbons?

To be classified as a Tennessee Whiskey your Whiskey must meet all the requirements of a Bourbon with one additional step—it must be filtered through sugar maple charcoal. George Dickel is unique in this process because we chill our Whisky to exactly 40 degrees before it filters through the charcoal. Chilling the liquid changes the viscosity, which impacts the filtering process. The result is a smoother finish on the Whisky and a more fulfilling taste.

Our unique chilled charcoal mellowing process is inspired by George Dickel himself. He was born in Germany and immigrated to the United States in 1844, where he founded his retail business and began selling liquor in 1861. He felt the Whisky he made in the winter tasted smoother than the Whisky he made in the summer, so we carry on his tradition today by being the only Tennessee Whiskey to chill filter this way.

What makes Tennessee Whiskey the best?

Well as a Tennessean, the easy answer is because it’s from Tennessee of course!

But, I really do appreciate all types of Whisk(e)y from around the world and tasting through them to figure out which one you like best is half the fun.

We believe George Dickel brings something unique to the world of Whisk(e)y because we make all of our Cascade Hollow variants by hand and show a lot of personal attention to every single barrel.

Our pure Cascade Spring water, unique chilled charcoal mellowing process and single story warehouses are just a few things that gives Dickel its superior quality.

The Bartender

How important are bartenders to brands such as George Dickel? How do you inspire them to serve and recommend it to guests?

Bartenders are incredibly important because they’re on the front line every day meeting the customers and hearing about each of their personal experiences.

Luckily, we’re fortunate that we’ve enjoyed fantastic support from the bartending community—particularly with George Dickel Rye. They tell us it makes a great base for a number of classic cocktails like The Manhattan and Old Fashioned.

We believe bartenders love recommending it because our story of hands-on craftsmanship resonates so well with today’s consumers who care deeply about how the spirits we are producing are made.

The Whisk(e)y Cocktail

I love creating Whisk(e)y based cocktails—can you recommend a favorite cocktail recipe?

For me, nothing beats Dickel No. 12 on the rocks. However, I do enjoy a nice Whisky Sour with Dickel No. 12 or a Manhattan with Dickel Rye. I also have a favorite of Dickel No. 12 with lemon juice, maple syrup and orange bitters.

The Future

What trends can you see emerging for American Whiskey?

The last few years have been exciting ones for the entire category, as we’ve seen tremendous growth among established Whiskey drinkers and new folks to the category.

From a cultural standpoint, there are a lot of drivers, from the popularity of TV shows popularizing Whiskey to the incredible “Women in Whiskey” surge that’s seen a 7% increase in female Whiskey drinkers over the last two years. This is something that’s of real interest to the bartending community. This shift in trends means they can make cocktails that appeal to women with our Tennessee Whiskey as a base. After all why wouldn’t they want to add a little sparkle to their menus?

But holistically, I think the most important factor has been the preference our culture has shown for supporting products like George Dickel made with the best ingredients and expertise possible.

What is your favorite bar and why?

Honestly, I’m not too picky… as long as George Dickel is on the menu then I am a happy woman!

I’ve visited many amazing bars across the world and met some fantastic bartenders. They constantly amaze me by coming up with new and innovative cocktails for me to try.

So, you bartenders keep making those fabulous cocktails and I’ll keep making the fabulous Whisky. We make a great team!

Allisa is based at the George Dickel Distillery in Tullahoma where she works daily creating and perfecting their smooth Tennessee Whisky. To find out more about George Dickel visit: www.georgedickel.com

(*One standard drink contains 0.6 fluid ounces of alcohol)

The GEORGE DICKEL word and associated logos are trade marks (C) Diageo 2015.