THE RESURGENCE OF IRISH WHISKEY

From whiskey on the rocks to whiskey highballs, this is one category that shows no signs of slowing down. So, what’s next? A new Irish Whiskey, that’s what! We find out more about Roe & Co, the latest offering from the Emerald Isle and serve up some cocktail inspiration for you to try.

A nip of history

It’s a little-known fact that the Irish—not the Scottish—are credited as being the first to introduce Whiskey to the British Isles. Ireland was once the undisputed ruler of the whisk(e)y world, boasting over 30 distilleries and far surpassing its Scottish rivals across the water.

Unfortunately, by the mid-1970s, a near-fatal combination of technology, politics and prohibition would see the Irish Whiskey industry reduced to only two operational distilleries.

Thankfully, there has been a steady resurgence in the Irish Whiskey industry over the last few decades, and by the end of 2017, there were 16 operational distilleries with at least 14 more on the way.

Unmistakably Irish

Triple-distilled and made from unmalted barley, Irish Whiskies are typically smoother and more fragrant than their Scottish counterparts, making them very accessible and a popular choice among newcomers to the Whiskey category.

Although similar to their Scottish cousins across the sea, Irish Whiskeys do have a few telltale signs that distinguish them from the rest of the Whiskey family:

• Typically matured for at least three years
• Made from unmalted barley
• Generally triple-distilled
• Most importantly—they must be distilled and matured on the island of Ireland!

A new arrival—Roe & Co

The recent revival has seen a number of brands appear on the Irish Whiskey scene and Roe & Co is one of the latest arrivals. Named in honor of George Roe, a celebrated distiller from Ireland’s golden era of Whiskey back in the 19^th century, Roe & Co is a premium blended Irish Whiskey. Made from the finest stocks of Irish malt and aged in Bourbon casks, it both pays homage to the incredible history of Irish Whiskey and celebrates the bright future of the category. Even the bottle reveals a hidden tribute to Mr. Roe, with an illustration of the last remains of his original Thomas Street distillery. The creation of Roe & Co was a labor of love for senior blender Caroline Martin, who took two years and over 100 prototype blends before giving it her seal of approval!

How to use it in your venue

With the recent rise in Whiskey cocktails, Roe & Co is the perfect partner for experimenting. It is bottled at a higher than normal ABV of 45%, which ensures it is a Whiskey that holds its own perfectly in mixed serves. Its creamy vanilla flavor and hints of soft spice are the perfect starting point to get creative.

Ready to create some Irish whiskey cocktails? Here are a few of our favorites:

Old Roe & Co

RECIPE:

• 1.75 https://www.diageobaracademy.com/en_zz/drinkspiration/latest_releases/roe--co-a-new-premium-blended-irish-whiskey-celebrates-its-european-launch-/" target="_blank" style="background-color: initial;">ROE & CO Irish Whiskey
• .25 oz. Clear chocolate Liqueur
• .25 oz. Honey water
• 1 Dash chocolate bitters
• 1 Dash of aromatic bitters
• Spring of mint

METHOD:

Fill a mixing glass with ice and add in all the ingredients.

Stir lightly for around 20 seconds to mix and dilute the cocktail.

Strain into an ice filled rocks glass and garnish with a fresh mint sprig.

Roe & Red

• 1 oz. https://www.diageobaracademy.com/en_zz/drinkspiration/latest_releases/roe--co-a-new-premium-blended-irish-whiskey-celebrates-its-european-launch-/" style="background-color: initial;">ROE & CO Irish Whiskey
• 2 oz. lemonade-lime with a dash of Angostura bitters
• Orange wedge

METHOD

Fill a highball glass with rock ice and pour in ROE & CO Irish Whiskey, lemon-lime soda and angostura bitters.

Stir quickly and garnish with an orange wedge.

Behind the Liquid: Roe & Co

(*One standard drink contains 0.6 fluid ounces of alcohol)