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Baileys Global Customer Marketing Manager Andrea Phillips tells us about a new range of bespoke cocktails celebrating friendships that will be perfect for your bar over the festive period.

How do you build a relationship with your customers so they keep coming back for more?

One way is to be innovative and we’ve got just the recipes to give you some inspiration.

Baileys has recently released a new range of serves inspired by women, for women (and men, too, if they are partial to Baileys). They want to introduce a new generation of millennial women to Baileys and offer bartenders a new way of doing something fresh with the Original Irish Cream.

These recipes will provide an ideal opportunity to offer Baileys as the perfect way for girlfriends to toast each other and a fresh new way of serving our Irish Cream Liqueur that perfectly captures friendship and celebration.

Girl Power

These recipes celebrate powerful female friendships and the great things that happen when women get together. They are perfect drinks to suggest to groups of friends who are out to celebrate over the Christmas period.

As soon as you mix up these cocktails, your female guests won’t look back.

The Recipes

Birthday Cake

METHOD:

Mix ingredients in a cocktail shaker with ice. Strain into a shot glass. Add whipped cream.

Garnish with rainbow sprinkles.

Rich and Famous

Method:

Mix ingredients in a cocktail shaker with ice. Strain into a shot glass.

Garnish with a cherry.

Famous Faces

As part of the Baileys activity running up to Christmas, the brand has been collaborating with some famous faces - check out this drinkspiration from UK model Daisy Lowe and Italian Designer Eleanora Carisi.

Wild Rose (Daisy Lowe)

Oh So Cocco (Eleonora Carisi)

If you’re looking for something new over the festive season then these are the serves for you.

Good luck. Enjoy and remember to have fun…responsibly!

(*One standard drink contains 0.6 fluid ounces of alcohol)

Andrea Phillips is the Global Customer Marketing Manager for Baileys, a brewer by trade, a wife and mum-of-three. She enjoys nothing better than raising a toast with her girlfriends and celebrating all that’s great in life.