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The weather outside might be frightful, but the fire and cocktails are so delightful.

Christmas is one of the busiest times of the year for the hospitality and bar industry. With Christmas parties, staff outings and get togethers with friends, bar staff around the world are central to a variety of festive social events.

To ensure you and your bar are well prepared, start your planning now. Choose this busy time of year to drive and encourage sales in some of the key spirit portfolios. Offering new serves, delicious festive drinks and excellent service will not only maximize sales opportunities but also encourage your guests to visit again in the New Year. An inviting cocktail list will also increase opportunities for premiumization with guests more encouraged to choose a new cocktail rather than their traditional choice of lager or glass of Beer or Wine.

As a helping hand, here is our ultimate list of "winter warmers" and Christmas drinks sure to delight and indulge your guests this festive season. Each recipe is complete with an exclusive recipe card, available to download and keep behind the bar. These list full ingredients, method and handy tips to perfecting the serve.

From toddies to ‘tinis, we have it covered. Read on for the first installment of Diageo Bar Academy’s "12 Cocktails of Christmas" to discover why we really do wish it could be Christmas every day.



Add SMIRNOFF Cinnamon Churros Vodka, ginger syrup, lemon juice and egg white to the shaker. Dry shake the mixture. Fill the shaker with ice and shake until cold. Strain into a martini glass. Add a gingerbread man biscuit and serve.


Jazz up your Espresso Martini with a creamy kick this season using this recipe, which features a decadent blend of Baileys Original Irish Cream Liqueur, Smirnoff No. 21 Vodka and a shot of cold espresso.


METHOD: Blend all the ingredients and serve in a martini glass.


This is the perfect Scotch long-drink option for the festive season. Johnnie Walker Red Label Blended Scotch Whisky with ginger ale and a lemon twist on the rocks…sweet, smooth and deliciously spicy.

METHOD: Combine JOHNNIE WALKER Red Label with ginger ale and stir well. Garnish with a lemon twist.


Decadent and delicious Captain Morgan Spiced Rum and hot chocolate. This will surprise your guests by giving their traditional hot chocolate an extra kick.


Add CAPTAIN MORGAN Spiced to a mug. Make hot chocolate as usual in the mug and gently heat. Garnish with whipped cream, marshmallows or a chocolate flake.


This fresh Gordon's Gin cocktail is a perfect alternative to offer guests who are tired of warm and spicy serves.



Add GORDON'S Gin, simple syrup and lemon juice to an old-fashioned glass. Fill glass three-quarters of the way with crushed ice and churn well. Cap with crushed ice, drizzle with blackberry liqueur. Garnish with lemon wheel and a blackberry.


This rich and spicy cocktail is popular during the holiday season in Europe and the USA . Each region has its own version and some use Rum or Whisky. The egg nog may also be served warm.


Add all ingredients into shaker with ice and shake vigorously. Strain into tall glass or goblet. Garnish with grated nutmeg and serve.

Check back next week, when we’ll present the second installment of the 12 Cocktails of Christmas, featuring more holiday serves and festive treats.

(*One standard drink contains 0.6 fluid ounces of alcohol)

The DIAGEO BAR ACADEMY word and associated logos as well as BAILEYS, GORDON’S, JOHNNIE WALKER, CAPTAIN MORGAN, SMIRNOFF AND HAIG CLUB words and associated logos are trademarks belonging to Diageo or used by Diageo with their owners’ consent © Diageo 2015 .e BAILEYS, GORDON’S, JOHNNIE WALKER, CAPTAIN MORGAN, RON ZACAPA AND SMIRNOFF words and associated logos are trademarks ©Diageo 2015.