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ESSENTIAL TIPS TO ENHANCE YOUR CUSTOMERS' DRINKING EXPERIENCE

SPEED

Speed often requires experience with your movements eventually becoming second nature, but being organized and efficient in the way that you work will also help with speed. Keep these tips in mind:

Top Tip – Remember the 2-Step Rule. Have all your essential equipment convenient to your workstation so there are no delays when you are serving customers.

STYLE

Bring some style to your service. A slick polished performance adds value to the drink and it is important to consider how your movements look from the customers’ perspective. Always display a professional manner and involve your customers where possible. Keep these tips in mind:

Top Tip – Smile and make eye contact with your customers and be confident in handling your equipment and glassware.

ETIQUETTE

Etiquette is all about the rules of service, treating customers well and with respect. Awareness of your environment and of your customers is key to good bar etiquette. Keep these tips in mind:

Top Tip - Using a change tray can enhance service, but don’t forget to thank your customers for any tips you receive.

KNOWLEDGE

Finally, your knowledge will assist the customer in making good choices. Customers will ask you questions about drinks that you sell and they will expect you to know the answer. If you are equipped with at least a little knowledge then you can enhance the customer’s experience by being as helpful and informative as you can. On-going learning will be vital to you as a bartender to help develop your knowledge. Keep these tips in mind:

Your knowledge of both upselling and suggestive selling will maximize sales opportunities! Both these techniques are about offering your customers choices. Upselling is adding value to something the customer has ordered. For example, if you are trying to convince a customer to order a more exceptional gin than the house gin, you need to be able to tell them why they should buy it. To do this highlight the positive aspects of the product such as quality of produce, superior taste and value for money. Suggestive selling is offering the customer something they did not know they wanted. For example, if you are trying to sell bar snacks to a customer, entice them by letting them know how the food will complement their drink.

Top Tip – Recommending products with real enthusiasm makes customers feel welcomed and valued. People love stories about their drinks - you could talk about the unique ingredients, the brand’s heritage or the inspiration behind your signature serve.

GIVE IT A GO AND SEE THE RESULTS!

Encouraging repeat custom through speed, style, etiquette and knowledge and focusing on maximizing sales will not only improve profitability but will also enhance your customers drinking experience and help you to make more tips. Try putting some of these essential tips into practice next time you’re on the bar and see if it makes a difference!

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