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Christmas is one of the busiest times of the year for the hospitality and bar industry. With Christmas parties, staff outings and ‘get togethers’ with friends, bar staff around the world are central to a variety of festive social events.

To ensure you and your bar are well prepared, start your planning now. Choose this busy time of year to drive and encourage sales in some of the key spirit portfolios. Offering new serves, delicious festive drinks and excellent service will not only maximize sales opportunities but also encourage your guests to visit again in the New Year. An inviting cocktail list will also increase opportunities for premiumization with guests more encouraged to choose a new cocktail rather than their traditional choice of lager or glass of wine.

As a helping hand, here is our ultimate list of ‘winter warmers’ and Christmas drinks sure to delight and indulge your guests this festive season.

From toddies to ‘tinis’ we have it covered. Read on for the first installment of Diageo Bar Academy’s ‘12 Cocktails of Christmas’ to discover why we really do wish it could be Christmas every day…


- 1.5 oz SMIRNOFF® NO. 21 Vodka

- 0.75 oz ginger syrup

- 0.75 oz lemon juice

- egg white from half an egg

- 1 gingerbread man biscuit

Add SMIRNOFF® NO. 21 Vodka, ginger syrup, lemon juice and egg white to the shaker. Dry shake the mixture. Fill the shaker with ice and shake until cold. Strain into a martini glass. Add a gingerbread man biscuit and serve.


Jazz up your espresso martini with a creamy kick this season using this recipe, which features a decadent blend of BAILEYS® Original Irish Cream Liqueur, SMIRNOFF® NO. 21 Vodka and a shot of cold espresso.

- 1.75 oz BAILEYS® Original Irish Cream Liqueur

- 0.75 oz SMIRNOFF® NO. 21 Vodka

- 0.75 oz Cold espresso

Blend all the ingredients and serve in a martini glass.


This is the perfect Scotch long-drink option for the festive season. JOHNNIE WALKER® RED LABEL® with ginger ale and a lemon twist on the rocks…sweet, smooth and deliciously spicy.


- 1.5 oz JOHNNIE WALKER® RED LABEL® Blended Scotch Whisky

- 7 oz ginger ale

- 1 lemon twist

Combine JOHNNIE WALKER® RED LABEL® with ginger ale and stir well. Garnish with a lemon twist.


Decadent and delicious, CAPTAIN MORGAN® Original Spiced Rum and hot chocolate. This will surprise your guests by giving their traditional hot chocolate and extra kick.

- 1.5 oz CAPTAIN MORGAN® Original Spiced Rum

- 3.5 oz hot chocolate

Add CAPTAIN MORGAN® Original Spiced Rum to a mug. Make hot chocolate as usual in the mug and gently heat. Garnish with whipped cream, marshmallows or a chocolate flake.


This fresh TANQUERAY® London Dry Gin is a perfect alternative to offer guests who are tired of warm and spicy serves.

- 1.25 oz TANQUERAY® London Dry Gin

- 0.75 oz fresh lemon juice

- 0.75 oz simple syrup

- 0.25 oz creme de mure

Add Tanqueray® London Dry Gin, fresh lemon juice and simple syrup over crushed ice. Swirl and add more crushed ice. Drizzle creme de mure on the inner rim. Garnish with a lemon wedge and blackberry.


This rich and spicy cocktail is popular during the holiday season in Europe and the USA. Each region has its own version and some use rum or whisky. The egg nog may also be served warm.

- 0.5 oz ZACAPA® CENTENARIO® 23 Rum

- 1 oz brandy

- 1 whole egg

- 4 oz milk

- 1 tsp sugar

Add all ingredients into shaker with ice and shake vigorously. Strain into tall glass or goblet. Garnish with grated nutmeg and serve.

All drink recipes within this site contain no more than 0.6 fl. oz. (14 grams) of alcohol per serving, equivalent to one standard U.S. drink.