We have updated our Privacy and Cookie Notice to keep you informed where we may process your personal data. See more here or contact us for more information.




Are you of legal purchase age?

What types of personal information do we collect?

How/when do we collect personal information?

Purposes for which your personal information is used

Cookies and similar technologies

Disclosure of personal information

Will we transfer your personal information abroad?

Public areas of our websites and apps


Your rights and choices

Contact Us

If you have any comments, queries, or complaints about our collection or use of personal information please contact us via:



This website and/or mobile app is operated by a member of the Diageo group of companies, the ultimate holding company of which is Diageo plc (registered in England and Wales with company number 23307 and registered address at 16 Great Marlborough Street, London, W1F 7HS, United Kingdom).

All references to 'our', 'us', 'we', or ‘company’ within this notice are deemed to refer to Diageo plc, its subsidiaries, affiliates, and/or associates, as appropriate.

We endeavor to protect your personal privacy. We provide this Privacy and Cookie Notice to help you to understand what we may do with any of your personal information that we hold. We will use your information only for the purposes set forth below.

We may need to update this Privacy and Cookie Notice from time to time. Depending on the nature of the change, we may contact you with details of the change. We also recommend that you check this page regularly to ensure that you have read the most recent version.

Changes to the Privacy and Cookie Notice are noted here:

Date last revised: March 2022

Legal purchase age

You must not provide us with your personal information if you are not of legal age to purchase alcohol in the jurisdiction in which you reside and (if different) in the jurisdiction in which you are accessing the website or app. We do not intend to collect personal information from any individuals under the legal purchase age, or to market alcoholic beverages to anyone under the legal purchase age. If we receive notice or believe that someone under the legal purchase age has provided us with personal information we will make every reasonable effort to remove such personal information from our records, or to flag, such personal information and (to the extent permitted by law) retain it for the sole purpose of ensuring that it is no longer used.

What types of personal information do we collect?

Personal information is information about an identifiable individual, as defined by applicable law. The personal information we collect includes (a) information you provide to us, (b) information we automatically collect/generate, and (c) information we obtain from third parties. We have set out below more details regarding these types of personal information:

How/when do we collect personal information?

Purposes for which your personal information is used

The different purposes for which we use your personal information are set out below:

We also use your personal information in other ways for which we provide specific notice at the time of collection.

Cookies and similar technologies

Like many other websites and apps, we use cookies, scripts, pixel tags, etags, web beacons, and similar technologies (collectively referred to as “cookies”) to help us gather and store information about visitors to our websites and apps and certain third-party websites with whom we have partnered. This section and the sections below provide information about how we use cookies and how you can control them.

A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your device’s hard disk. A cookie will typically contain the name of the domain from which the cookie has come, the "lifetime" of the cookie, and a value, usually a randomly generated unique number.

Cookies are useful because they allow a website to recognize a user’s device. You can find more information about cookies at: www.allaboutcookies.org. More details regarding the specific cookies we use and the purposes for which we use are set out in the sections below.

There are a number of ways to manage cookies as described below. You also have the ability to accept or decline cookies by modifying the settings in your browser. Please refer to your browser instructions or help screen to learn more about the functions which your browser provides to manage cookies. If you use different browsers you may need to ensure that each browser is adjusted to suit your cookie preferences. However please also note that you may not be able to use all the interactive features of our site if all cookies are disabled.

What types of cookies do we use?

We use two broad types of cookies:

What do we use cookies for?

The cookies we use can be divided into four broad categories: (1) Strictly Necessary Cookies, (2) Performance Cookies, (3) Functionality Cookies, and (4) Targeting Cookies or Advertising Cookies. See below for more details regarding each of these categories of cookies.

Category 1: Strictly Necessary Cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for, like shopping baskets or e-billing, cannot be provided.

What type of Strictly Necessary Cookies do we use on our website?

Examples of Strictly Necessary Cookies we may use on this website include Content Management Cookies which are required by the site for the content management system to work and Template Preference Cookies which are necessary for mobile sites and enable the site to look and feel the way it is intended to.

We may also use a Social Sharing Plugins and Cookies. The Social Sharing plugin works by linking you with social media sites such as Facebook and Twitter and allows interaction between your activity on social media sites and on our website through your direction. For example, using your Facebook username and password to login to our website, and using the Facebook ‘Like’ and ‘Share’ buttons on our site. Social Sharing cookies are used to remember that you are logged in to our site. By using this functionality, you give Diageo permission to access information that you have made available in your public profile (such as name, email address, picture, gender and location) for that social network account. We use the information we receive from your social network account in accordance with the social media’s terms of use and this Privacy and Cookie Notice. Please refer to the privacy settings in your social network account for information about what data is shared with us and other connected applications and to manage the data that is shared through your account, including information about your activities using our sites.

In partnership with Facebook or other third party partners, Diageo may also, from time to time, collect information about one or more of your devices that you use to interact with the Site and Services. You can log in to your Facebook account to learn more, manage your devices, and opt-out of this collection.

Category 2: Performance Cookies

These cookies collect information about how visitors use a website, for instance, which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that directly identifies a visitor. All information collected by these cookies is aggregated and therefore becomes anonymous. It is only used to improve how a website works.

What type of Performance Cookies do we use on our website?

We use Google Analytics and Adobe Analytics and similar services to help analyze use of the site. These analytical tools use cookies to collect standard internet log information and visitor behavior information which is then aggregated so that it does not identify any individuals. The information about your use of the website and your IP address is transmitted to Google and Adobe and is used by us to evaluate visitors' use of the website, compile statistical reports on website activity and create a profile of aggregated visitors based on demographics and interests. We also use a tool called Google Display Network Impression Reporting to understand which adverts we place on other websites in the Google Display Network are better at helping us attract visitors to our website. To opt-out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout. To opt-out of being tracked by Adobe Analytics across all websites visit http://diageogreatbritainltd.d3.sc.omtrdc.net/optout.html?popup=1.

Category 3: Functionality Cookies

These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customize. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.

What type of Functionality Cookies do we use on our website?

We may place a cookie to remember your preferences (Preference Cookie) so that you do not need to re-enter your details (country/age and language preferences) on our gateway page. This is not suitable if you share your computer with someone else. This cookie expires automatically after 12 months.

We may also use Session Cookies, which are temporary cookies that remember user choices regarding the site, and preferences you have selected during the session. These cookies are deleted as soon as you leave the site.

Category 4: Targeting Cookies or Advertising Cookies

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by third-party advertising technology providers (such as advertising networks and other digital advertising platforms) with the website operator’s permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organization. We may also participate in services, such as Adobe Marketing Cloud Device Co-Op, to better understand how you use our website and services across various devices you use and to deliver tailored promotions. To learn more about how Adobe does this, please review the devices that Adobe has associated with you, or to opt-out of this program, visit https://cross-device-privacy.adobe.com.

What type of Targeting Cookies or Advertising Cookies do we use?

These cookies are used to deliver content that is more relevant to you and your interests based on your previous browsing across the web as well as keywords we may be able to gather from the URLs of webpages from which you accessed this website, your IP address, and any search engine used to reach this website. Also, these cookies may be used to deliver targeted advertising to you (either within this website or when you visit third-party websites, including third-party social media platforms) or to limit the number of times you see an advertisement. They stay on your computer unless you delete them and they remember that you have visited a website.

We may also use certain service providers to set cookies on our behalf via third-party websites with whom we have partnered. These cookies enable us to analyze consumers’ visits to specific sections of those websites and collect certain information regarding purchases of our products from those websites. The types of information collected by such cookies may include shopping cart information, what product pages have been viewed, whether a purchase of a Diageo product has been made, which Diageo products have been searched for.

Marketing cookies we use include Third Party Cookies set by Google, The Trade Desk, and Facebook, which we use for online interest-based advertising. We use also certain Facebook advertising tools (such as Facebook “pixel”) for online interest-based advertising purposes. You can read Google’s, The Trade Desk’s, and Facebook’s data privacy policies at google.com, thetradedesk.com, and facebook.com, respectively.

How do I opt out of cookie-targeted advertising?

If you see any of our advertising with this logo on it - you’re able to take control of whether you get these types of ads. This is the AdChoices icon provided by the European Interactive Digital Advertising Alliance (EDAA).

When you click through the Icon, you’ll get information about the companies that provide interest-based ads on the sites you visit. You’ll learn about how it works, how this type of advertising supports free content, and about other privacy choices.

If you don’t want this type of advertising, you can click through to the consumer choice page to opt out from the companies that participate in the Icon program.

By continuing to use our website without limiting the use of our cookies, you are consenting to Diageo’s use in accordance with this Privacy & Cookie Notice. For further information about how to manage or delete targeted/advertising cookies in this way visit - http://www.youradchoices.com/

When you interact with our websites, both we and certain third parties (such as our advertising networks, digital advertising partners and social media platforms) collect information about your online activities, over time and across third-party websites (such as on websites that serve our ads). We may use such information to provide you with advertising about products and services tailored to your individual interests. We also may obtain information for this purpose from third-party websites on which our ads are served. You may see certain ads on other websites because we engage third-party ad buying networks through which we target our messaging to users through demographic, interest-based and contextual means. The information our ad networks collect on our behalf may include data about your visits to websites that serve our advertisements, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our websites and on third-party websites that participate in these ad networks. This process helps us track the effectiveness of our marketing efforts. To learn how to opt out of this ad network interest-based advertising, click here: http://www.networkadvertising.org/choices/ or here http://www.aboutads.info/choices/.

Disclosure of personal information

From time to time we may disclose personal information to:

Will we transfer your personal information abroad?

Please note that your personal information may be transferred to, and stored at, a destination outside the country in which you reside, including countries, which have less strict, or no data protection laws, when compared to those in your country.

Whenever we transfer your information as described in the paragraph above, we will take steps that are reasonably necessary to help ensure that adequate safeguards are in place to protect your personal information and to make sure it is treated securely.

Public areas of our websites and apps

Information that you post on or through the public areas of our websites and apps (e.g., chat rooms, bulletin boards, discussion groups), or on social media platforms generally is accessible to, and may be collected and used by, others, and may result in unsolicited messages or other contacts from others. You should not provide personal information about yourself in public (or interactive) areas of our websites or apps on social media platforms.


We take security seriously and take steps designed to keep your personal information secure. We have put in place reasonable physical, technical, and organizational procedures to safeguard the information we collect. However, we have no control over the privacy of any communication while it is in transit to us. We, therefore, recommend that you not include confidential, proprietary, or sensitive information in any such communications.

Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us at the contact details below.

You are reminded that, in accordance with the Conditions of Use for this website and/or app, you are responsible for maintaining the strict confidentiality of your account password, and you are responsible for any activity under your account and password. It is your sole responsibility to control the dissemination and use of your password, control access to and use of your account, and notify us when you wish to cancel your account. We will not be responsible or liable for any loss or damage arising from your failure to comply with this obligation.

Your rights and choices

You have certain rights in relation to your personal information. We offer you certain choices in connection with the personal information we collect about you, such as how we use the information and how we communicate with you. You may unsubscribe from any of our marketing communications at any time by contacting us as indicated below.

Interfaces with Third-Party Websites and Services

Our websites and apps may contain links, references, and content from other websites and services outside of our control. Please be aware that we have limited or no control over these websites and services and our Privacy and Cookie Notice does not apply to them. We encourage you to read the Privacy and Cookie Notices and Conditions of Use of any linked, referenced, or interfacing websites and services you visit or use.

This Privacy and Cookie Notice may be supplemented by additional legal requirements in jurisdictions where we conduct business as required. Nothing in this Privacy and Cookie Notice or otherwise will create, or add to, any right or claim (whether legal, equitable, or otherwise) that any individual or person may have at law or otherwise against the company or any third party, or any of their respective directors, officers, employees, agents, or representatives (collectively the “Diageo Group”), nor will the existence of this Privacy and Cookie Notice or its application impose or add to any obligations upon or create any liability for the Diageo Group that it does not already otherwise have under law.

Contact Us

If you have any privacy-related questions, concerns or complaints, please contact: Data Privacy Officer, Global Compliance Legal Team, Diageo plc, 16 Great Marlborough Street, London, W1F 7HS, United Kingdom or consumer.privacy.queries@diageo.com. You may also contact: Diageo North America, Attn: Consumer Care - Privacy, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007.

Your California Privacy Rights

If you are a California resident, please see the California Consumer Privacy Statement for more information about our privacy practices and your rights.

© 2022 All rights reserved. Version 14 dated March 2022.