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Sign up for the Program

“Raising the Bar” is Diageo’s new global program to support pubs and bars as you welcome customers back following the COVID-19 pandemic. We want to stand beside you every step of the way. The $100 million “Raising the Bar” fund will provide targeted investment to help neighborhood pubs and bars in many cities to re-open your doors and promote safe socializing. These cities include New York, London, Edinburgh, Dublin, Belfast, Mexico City, Sao Paulo, Shanghai, Mumbai, Nairobi, Dar es Salaam, Kampala, Sydney, and beyond.

If you are a bar or pub owner in the locations listed below and you would like to apply for this fund, please select the relevant country. We invite all other bars and pubs to explore Diageo Bar Academy for free access to digital training and practical support. You will be able to access best practice training on how to implement social distancing, enhance hygiene measures, and optimize your recovery. We will regularly update the content to ensure it is relevant for your business and provide you with cutting edge assets to support you in raising the bar.