We have updated our Privacy and Cookie Notice to keep you informed where we may process your personal data. See more here or contact us for more information.

Become a Member


As bartenders and venue owners, you shape a customer’s experience, you are the personality of your outlet and you are what makes a customer come back for more. So how do you ensure you are the best you can be? How can you progress in the industry and fulfill your ambitions?

As with any career, it is important to have the correct training and skills and keep up-to-date with the latest trends. At Diageo Bar Academy we are solely set up for you. As well as offering physical training in outlets, Diageo Bar Academy has a range of articles, insights, and trainings for you to explore online.

We connect bar professionals with the best tools and resources in the industry. From masterclasses and downloads to digital tools and calculators, you can find it all here.


As a member, you get access to exclusive content, including insights and tips from the industry’s greatest trailblazers and influencers. Discover innovative recipes, e-learning courses, top bar trends and so much more.


Made for bar professionals at every level, our immersive e-learning and quizzes let you build your skills and focus on taking your career to the next level. The course teaches you practical skills to deliver better drinks as well as those important customer service skills. At the end of the course, you will receive an official Diageo Bar Academy accreditation.


Keep on top of your game with access to exclusive downloadable content, that you can print and use in your bar. including menus, posters, and recipe cards that you can use to help promote your outlet or give you some inspiration for some new serves.