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Face-to-Face Training

Here at Diageo Bar Academy, we cater to you at every level of your career, from service staff to venue owners. We offer a range of face-to-face training at various levels: Essentials, Foundation and Advanced – leading up to World Class, our global bartending competition. Our bespoke “Bar Management” program, designed by industry experts, covers everything you need to get a handle on business management and create a unique and sustainable outlet with satisfied customers.

Whether you’re just starting out in the industry, looking to brush up on your skills, or aiming to increase your bar’s profitability, we have a course to suit your needs.

Our courses aim to improve hospitality professionals’ knowledge and skills to provide guests with incredible drinks and memorable experiences.

Our flexible Essentials course is the first step on your journey. We’ll help you perfect the fundamentals of bartending and service, with modules covering everything from product knowledge to the art of creating great drinks. You’ll receive an accreditation upon completion of the course to acknowledge your achievement.

This two-day session, accredited by the WSET (Wine and Spirit Education Trust), covers everything from basic bar techniques to the top skills of the trade. At the end of the training, you will take part in the WSET Level 1 in Spirits exam and, upon completion, you will receive a WSET certificate to mark your achievement.

Take your career to the next level. Developed by industry experts, our Advanced course provides an in-depth study of category knowledge and an understanding of leading global mixology methods and techniques. This course delivers ground-breaking cocktails, advice on creating profitable menus, and tips on increasing speed and efficiency in your venue.

Be World Class. The World Class Studios platform is an elite bartender training program which has been instrumental in transforming fine drinking and cocktail culture around the world. Develop and refine top-level bartending skills with modules designed by bartenders, for bartenders, in collaboration with some of the most influential leaders of the bartending community. Get the latest global market insights into the bar industry’s top trends and test your mettle against the world’s best bartenders, before battling it out for the grand title of Global Bartender of the Year. Learn more about USBG World Class >

Enhance your business operations. Diageo has partnered with industry experts to bring you our bespoke Business of Bars program – an insightful business-led framework with new tools to unlock the methods and commercial secrets of the world’s top 1% of on-trade outlets. Modules include everything, from speed and efficiency to selecting the right product range for your venue. We aim to deliver solutions based on your existing identity and customer base, using expert videos and online downloads to deliver specialized learnings. Ultimately optimizing stock turn and variance, and creating simple promises that your staff can live up to every day.


Test your knowledge to see which course is right for you, or get in touch with a trainer to find out more about courses near you.

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