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Welcome to Virtual Bar

AN IMMERSIVE 3D EXPERIENCE. THE FIRST OF ITS KIND FOR THE BAR INDUSTRY.


In each room of our Virtual Bar, you will discover a variety of interactive experiences and exciting content - exclusive to members only.

Sign up to become a member today - it's quick, easy and free to join - and unlock access to the Virtual Bar.

STEP INSIDE AND START EXPLORING





  • The Lobby

    The Lobby

    Your journey starts here. Don't forget to check out our calendar of upcoming events!

  • Central Bar

    Central Bar

    Get the inside track on the latest industry trends and key cultural moments.

  • Creative Lab

    Creative Lab

    Unlock your experimental side and play with flavors, textures and techniques.

  • Liquid Studio

    Liquid Studio

    Get familiar with your favorite drinks categories and unlock Diageo brand experiences.

  • Social Club

    Social Club

    Connect with like-minded bar professionals and showcase your skills to the community.