Stand out and excite your customers with an amazing menu. As one of the most powerful tools of your venue, use it to influence and inspire customers to drive profitability.
Menus aren’t only used for listing what you sell. Stand out from competitors and make your menu your own by bringing in your venues image and identity. Delight your customers by highlighting signature drinks and drive profitability through influencing drinks choices all through a simple menu.
BITESIZE: MASTERING YOUR MENU
Julian de Féral talks through his top tips on how to master your menu. A third of guests are undecided about what they’re going to order when they enter your bar so having a menu which is formatted correctly allows you to positively influence guest choice and ensure a profitable menu remain the same.
BAR CLIPS: MENUS
Watch our Bar Clips episode where bar expert Matt Guest discusses a three-step guide to a reopening menu.
MASTERCLASS: HOW TO CRAFT THE PERFECT MENU
Join Diageo Bar Academy trainers, Matt Guest and Marios Zlatinis, as they take us through the dos and don’ts of menu making, exploring common pitfalls & sharing their recipe for success.
How to create the perfect menu: We explore choice overload, List order, Design, Pricing ...
World Class Recipes
Discover World class recipes from Orlando Marzo ...
THE LITTLE BLACK BOOK OF HIGHBALLS
Discover this Little Black Book of exclusive Highball recipes, brought to you by Johnnie Walker and Diageo Bar Academy
From crafting the perfect menu design, to signature serves and the importance of naming your cocktails, we’ve got everything you need to bring your menu up-to-date and drive profitability for your venue.
Learn how to unleash your creativity on paper - or take an existing menu into the digital space to differentiate yourself from the competition.