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Bundaberg Rum


“Raising the Bar” is Diageo’s global programme to support pubs, bars and clubs re-open, rebuild and recover following the Covid-19 pandemic.

We’re in this together and we will continue to support the on-premise industry who are at the heart of our purpose ‘Celebrating life, every day, everywhere’. We want to stand beside you every step of the way.

In collaboration with Bundaberg Rum, the “Raising the Bar” fund will invest $11.5 million over a two-year period to help on-premise venues in Australia adapt and emerge stronger from this crisis.

Since applications opened in September 2020, the fund has provided thousands of venues across the country with targeted support that includes practical equipment to promote safe indoor and outdoor socialising. The fund also seeks to build consumer confidence to return to the on-premise.

If you are a bar, pub or club owner and you would like support from the fund, please apply below.

The fund will not include any payment of cash (or cash equivalent, such as discounts or free goods comprising Diageo products) to selected outlets, and there is no requirement to purchase any Diageo products as a condition of the Raising the Bar fund support.

Terms and conditions will apply please click here.