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Discover exclusive content to help you and your team polish and perfect your performance in the bar.


RECOMMENDING WITH SKILL

Whether you work behind the bar or serve tables, upselling is an essential skill for any top bar professional to have. Not only does it help boost profits but it also ensures you are giving your customer a great experience:

  • LEARN

    LEARN

    Take our E-learning module on recommending with skill, where we investigate different ways to recommend and sell drinks.

  • ​READ

    ​READ

    Read our expert guide to upselling and top tips for success from renowned speaker and bar staff trainer Paul Martin.

  • ​EXPLORE THE LIQUID

    ​EXPLORE THE LIQUID

    Get the lowdown on each of the Diageo brands across all the key categories in our brand hub. 


SIMPLE COCKTAILS

The cocktail community is booming, with more and more consumers favouring a delicious cocktail when ordering their drink at the bar. With so many types of cocktail to choose from it's important that bartenders know their Margaritas from their Martinis and recognise the correct occasion to serve them.

  • UPSKILL

    UPSKILL

    Take our E-learning module on how to achieve the perfect serve with simple cocktails, with interactive videos, games and quizzes.

  • ​LEARN

    ​LEARN

    Take our E-learning module on serving with spirit, and earn a Diageo Bar Academy certificate on completion.

  • ​EXPLORE TOOLS

    ​EXPLORE TOOLS

    As with any craft, the correct bartending tools, combined with passion and practice are key to staying at the top of your bartending game.


ONLINE OPPORTUNITIES

The digital world is growing but is your bar being left behind? We look at how to get your outlet noticed online, how to grow your reputation and attract new customers and why you should be making the digital world a top priority.


Optimal Backbar Range

Is your back bar winning? Learn how to boost efficiency in service and impress your customers with our guide to back bar success.


WELLNESS & WELLBEING

We know it's hard to put yourself first in this busy world and being a bartender can take its toll on both body and mind. This industry is fun and fast-paced, but often with late nights and unpredictable hours.

From podcasts to articles, webinars and more, we've got tips and advice from industry experts, nutritionists and health gurus, on looking after yourself before, during and post shift.


TAKEAWAY & DELIVERY

Learn how to build and maintain a successful takeaway and delivery service with expert tips on developing your menu, protecting profit margins, selecting delivery partners and more.

  • ​WATCH

    ​WATCH

    Our masterclass, where Tess Posthumus & guest Vijay Mudaliar share ways to unlock sales through takeaway and delivery.

  • ​EXPLORE

    ​EXPLORE

    Our top tips for takeaway and delivery, from business models to building your menu.

  • ​DOWNLOAD & READ

    ​DOWNLOAD & READ

    Get set for success with our exclusive downloadable cocktail takeaway and delivery checklist.


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