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Getting the best out of Baileys at Christmas

Baileys is a perennial favourite in the bar and restaurant scene with no other liqueur or spirit brand having quite the same affinity with consumers. This brand love goes into overdrive during the Christmas period where our desire for indulgence increases significantly!


Offering delightfully indulgent Baileys serves on your Christmas food and drinks menus is a sure-fire way to drive seasonal sales and add incremental spend.

Here are three of our favourite ways to incorporate Baileys into winter menus:

Cold serves

Baileys cocktail serve

Flat White Martini

Glass:

Ingredients:

Garnish:

Method:

Alcohol Content:

1.7875 UK Units – 14.3 grams

Baileys Over Ice with a Marshmallow

Glass:

Ingredients:

Garnish:

Method:

  1. Add a couple of ice cubes to a short glass
  2. Pour 50ml Baileys over the ice cubes, add a marshmallow to a cocktail pick and quickly toast with a mini catering blowtorch
  3. Rest the pick across the mouth of the glass and serve.

Alcohol Content:

0.85 UK Units – 6.8 grams


Hot serves

Baileys Hot Chocolate

Baileys Hot Chocolate

Glass:

Ingredients:

Garnish:

Method:

Alcohol Content:

0.85 UK Units – 6.8 grams

Baileys Coffee

Glass:

Ingredients:

Garnish:

Method:

Alcohol Content:

0.85 UK Units – 6.8 grams


Baileys Desserts

Baileys cocktail with Baileys dessert

Baileys over brownie

Glass:

Ingredients:

Method:

Alcohol Content:

0.85 UK Units – 6.8 grams

Baileys over ice cream

Glass:

Ingredients:

Garnish:

Method:

  1. Add two scoops of chocolate or vanilla ice cream to a dessert dish or bowl
  2. Serve 50ml Baileys alongside and allow the guest to pour the Baileys over the ice cream for a decadent treat!

Alcohol Content:

0.85 UK Units – 6.8 grams

The beautiful benefit of these two delicious hot Baileys serves, and decadent Baileys desserts is that the addition of the Baileys is an incremental sale. Not only do you make the margin you’d initially have made on the hot chocolate, coffee, brownie or ice cream but you get the added incremental sale of adding the Baileys. Your guests get to elevate their hot drink or dessert into an ultra-indulgent treat! It is Christmas after all…

If you serve cocktails then a Flat White Martini is a winner, a simple twist on the ever-popular Espresso Martini but using Baileys for a deliciously indulgent twist! This is the perfect option to offer your guests as a digestif to enjoy after dinner.

If you don’t serve cocktails then don’t despair, you can elevate a simple Baileys over ice with the addition of toasted marshmallow garnish, again, this is a great option to offer your guests as an addition or alternative to dessert.


Key takeaways