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Trends & Inspiration

The latest buzz in the cocktail industry and features to enhance your conversations with your peers and your guests

THE STORY BEHIND THE ESPRESSO MARTINI
THE STORY BEHIND THE ESPRESSO MARTINI
With a history that’s almost as rich as the drink itself, the espresso martini is a staple on any cocktail menu worth its salt. Terry Cashman, London bartender and Project Manager at specialist drinks agency, Sweet & Chilli, dives into the story behind this modern classic and reveals his golden rules for the perfect serve.
A Rum aged above the clouds
A Rum aged above the clouds
We explore how Master Blender of 30 years, Lorena Vásquez, uses the spectacular Guatemalan environment to instil their Art of Slow philosophy into aging their rum.
A Vodka with a Story to Tell
A Vodka with a Story to Tell
As the most-awarded vodka in the world, Smirnoff has been synonymous with leading the line in quality and innovation for decades.
The Story Behind A World Class Serve
The Story Behind A World Class Serve
World Class 2017 winner, Kaitlyn Stewart, tells us about a whirlwind year of travelling the globe, visiting some of the best bars and offers us some inspired serves.
Innovative coffee cocktails
Innovative coffee cocktails
The aptly named Espresso Martini Society reveal their most inventive twists on classic coffee cocktails for you to serve up in your bar.
3 BAILEYS DIGESTIFS YOU SHOULD MAKE
3 BAILEYS DIGESTIFS YOU SHOULD MAKE
If your customers are asking for an indulgent and delicious digestif, there is no better liqueur to get creative with than Baileys.
Guest bartending, why and how to do it
Guest bartending, why and how to do it
Whether you’re a bartender hoping to travel the world or a venue owner looking to attract new customers, guest bartending shifts offer countless career benefits.
The magic of trolley cocktails
The magic of trolley cocktails
Take tableside service to a new level with cocktail trolleys, the trend that’s rolling into top bars around the world.
Aperitifs Across the world
Aperitifs Across the world
Seasoned bar owner and in-demand drinks consultant, Paul Mathew, reveals how the humble aperitif can impress your guests and boost your sales, and takes us on a whistle-stop tour of the world’s pre-dinner drinks of choice.
CELEBRATE THE SUMMER WITH BRILLIANT BEER COCKTAILS
CELEBRATE THE SUMMER WITH BRILLIANT BEER COCKTAILS
With the recent boom in craft beer, there’s never been a better time to get creative and add a little fizz to your cocktails.
WHAT MANAGERS LOOK FOR WHEN HIRING
WHAT MANAGERS LOOK FOR WHEN HIRING
The bar industry is competitive and bagging your dream job in one of the world’s best bars might seem like an impossible task.
TRENDS AND INNOVATIONS IN GLASSWARE
TRENDS AND INNOVATIONS IN GLASSWARE
Leading bartender, Alex Kratena gives us some insight into the importance of glassware and the latest trends and innovations you can use in your bar.