Trends & Inspiration
The latest buzz in the cocktail industry and features to enhance your conversations with your peers and your guests
THE STORY BEHIND THE ESPRESSO MARTINI
With a history that’s almost as rich as the drink itself, the espresso martini is a staple on any cocktail menu worth its salt. Terry Cashman, London bartender and Project Manager at specialist drinks agency, Sweet & Chilli, dives into the story behind this modern classic and reveals his golden rules for the perfect serve.
FOLLOWING THE STORY OF DON JULIO
Master Distiller Don Julio González was the original pioneer of the tequila industry, revolutionising production and setting the standard for decades to come. We take a look at the story behind the famous name and find out why Don Julio remains the premier luxury tequila around the world.
RECIPE REVIVAL: THE ‘FORGOTTEN CLASSICS’
The list of ‘classic cocktails’ at most bars is pretty similar. You’ll find the likely candidates: Martinis, Daiquiris, Manhattans - and rightly so. But, knowing well there are plenty of more gems hidden in the history books, we tasked the curious and talented Mr. Simon Aukett from the Keefer bar in Vancouver to investigate and share his findings.
STIRRING UP LIKES: HOW TO MARKET YOUR BAR IN THE DIGITAL WORLD
It’s unusual for bars and restaurants to not be active online these days. But, with so much noise and competition in a crowded digital space, we hear from Marian Beke of The Gibson on what it takes to make your venue stand out from the crowd.
BIG SHAKES AND HOT TAKES: INDUSTRY INSIGHTS FOR THE YEAR AHEAD
Out with the old, in with the new; with another year behind us, we asked 3 leading trade figures what big topics they expect to be dominating the industry in 2019.
3 WAYS TO EXPERIMENT WITH BAILEYS THIS CHRISTMAS
Baileys and the festive season often go hand in hand… but before you start pouring this creamy liqueur over ice, let’s look at a few more creative ways to use the world’s favourite cream liqueur to elevate your cocktails and tips this festive season.
IVY MIX’S FOUR FESTIVE RECIPES TO WOW YOUR CUSTOMERS
With over a decade of experience in the service industry, co-owner of NYC’s Leyenda, Ivy Mix, has seen her fair share of the good, the bad and the ugly during the holidays. Ahead of this year’s busy season, Ivy shares some advice on how to best adapt your bar and offers four cocktail recipes to get your customers in the festive spirit.
A Rum aged above the clouds
We explore how Master Blender of 30 years, Lorena Vásquez, uses the spectacular Guatemalan environment to instil their Art of Slow philosophy into aging their rum.
A Vodka with a Story to Tell
As the most-awarded vodka in the world, Smirnoff has been synonymous with leading the line in quality and innovation for decades.
The Story Behind A World Class Serve
World Class 2017 winner, Kaitlyn Stewart, tells us about a whirlwind year of travelling the globe, visiting some of the best bars and offers us some inspired serves.
Innovative coffee cocktails
The aptly named Espresso Martini Society reveal their most inventive twists on classic coffee cocktails for you to serve up in your bar.
3 BAILEYS DIGESTIFS YOU SHOULD MAKE
If your customers are asking for an indulgent and delicious digestif, there is no better liqueur to get creative with than Baileys.