If your customers are asking for an indulgent and delicious digestif, there is no better liqueur to get creative with than Baileys. We take a look at the story behind the world’s premier cream liqueur and what makes it the perfect after-dinner treat.

The story of Baileys

The Baileys story began in Dublin in 1974 when creator, David Dand first dreamt of creating a unique and luxuriously indulgent liqueur.

Alongside his passionate team of experts, David began his mission to create the Baileys recipe: a blend of two of Ireland’s most delicious ingredients – rich dairy cream and the finest whiskey.

The first version of the Baileys recipe was created with an ordinary kitchen mixer. It was utterly delicious (of course) but a winning recipe didn’t come easily. Getting cream and whiskey to successfully combine in one bottle without separating is a tricky business, but David and his team resolved never to give up.

Three years of trials, experimentation and a stroke of genius later, they had a breakthrough and managed to get these two unlikely partners to blend perfectly, resulting in the luxurious liquid we know and love across the world today.

Did you know?

Baileys flavour profile

AROMA:A complex chocolate aroma with hints of exotic vanilla and the soft scent of Irish whiskey.

TASTE:Smooth Irish whiskey perfectly complements the richness of the fresh dairy cream, cocoa and vanilla, resulting in a luxurious, indulgent taste.

MOUTH FEEL:The warming sensation of whiskey coupled with fresh cream gives Baileys its signature silky-smooth mouth feel.

A cream liqueur for the perfect digestif

The after-dinner occasion is the perfect time to offer your customers something different, especially if they are wanting an alternative to dessert. Not only does a digestif boost sales but also gives your customer a different experience that they will remember and hopefully come back for more!

With its creamy and smooth texture alongside notes of vanilla and chocolate, Baileys is the perfect liqueur to create an after-dinner serve that your customers will love.

Get creative and make these indulgent Baileys serves

If you are looking for some recipe inspiration then take a look at these sumptuous Baileys serves that are a must-have addition to any cocktail menu.

Baileys Hot Chocolate


Hot chocolate

Whipped cream

Chocolate sauce



Pour Baileys into your favourite mug

Follow instructions to make up one serving of hot chocolate

Pour the hot chocolate into the mug with the Baileys and float the whipped cream on top.

Garnish with chocolate sauce and marshmallows

(0.9 standard drinks*- 1.6 units per serve)

Baileys Freakshake


50ml Chilled espresso

3 Scoops of vanilla ice cream

125ml Milk

Chocolate sauce and whipped cream

Chocolate sprinkles

BAILEYS cheesecake brownie


Chill the espresso for 2 hours

Coat the rim of a mason jar with chocolate ganache or sauce and dip in sprinkles

Drizzle chocolate sauce down the inside and outside of the jar

Blend the Baileys, 2 scoops ice cream, and half the milk together, gradually adding the remaining milk

Pour into the jar

Add a scoop of ice cream, a swirl of whipped cream and a brownie, then drizzle with more sauce

Finish with sprinkles and a straw

6.72 grams of alcohol* (according to mls of the serve)

Baileys Affocato


1 Scoop of vanilla ice cream

20ml Espresso


Place the scoop of ice cream in the middle of the glass

Pour espresso over the ice cream

Pour Baileys over the ice cream

6.72 grams of alcohol* (according to mls of the serve)

Looking for more indulgent serve inspiration? Sign up to Diageo Bar Academy today for access to the latest recipes and industry secrets.

(*One standard drink contains 8g of alcohol)

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