HISTORY AND FUTURE OF WHISKY WITH NICK MORGAN AND BECKY PASKIN
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How has whisky evolved over the years? How has it found global appeal? What is next for this much-loved category? These are just some of the questions unearthed in this episode with Dr Nick Morgan and Becky Paskin as they chat to host Tristan Stephenson about the history of Johnnie Walker and whisky as a whole, how brands and venues can champion diversity and what new and exciting innovations lie ahead for whisky.
Dr Nick Morgan – acclaimed writer and former director of Diageo’s global malt whisky marketing team.
Becky Paskin – Freelance whisky journalist, and co-founder of Our Whisky.
IN THIS EPISODE:
- The importance of the whisky story.
- Progression and diversity in the whisky industry.
-How has the public’s perception of whisky changed?
-What are the new innovations in whisky?
- What’s next for whisky?
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