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Recipe for Online Success: WEBSITE, SEARCH & EMAIL

Next up in our digital series we are looking at websites, search and email marketing. With more people than ever searching and looking online before they visit an outlet it is important your website showcases your venue in the best way and you show up in search results.

Creating a website and making it work to bring customers into your venue doesn’t need to be time or money consuming, find out how with some of our top tips.

Website

5 features of a great bar or restaurant website:

Your website will always be the best platform to show your businesses personality. Think of your website as a shop window online, it will create the customers first impression of you and will provide them with all the information they might be looking for.

Search

With lots of people choosing restaurants and bars based on search results, it is important to consider how people find your outlet’s website online. Search is the process of gaining traffic and visibility online from search engines through both paid and unpaid efforts.

5 ways to make your website easier to find:

Email

This is how you can keep in touch with your biggest fans and is also a great way to share news, promotions and drive footfall to your outlet. By sending out emails directly to your customers with updates and information on your business you will drive them to your website via offers other engaging content. It allows you to recognise what information your customers are interested in and therefore what to send them in the future.

5 steps to email marketing successes:

With all of these tips you are now ready to start promoting your website, and therefore increase your customer’s loyalty and footfall in your venue.

We recommend that you take a look at some websites that will allow you to make sure you have a quick and mobile friendly website that will also help send emails to your database. We think the best ones are: Mailchimp, Wix and Squarespace.

Take a look at our ready to use assets that are available to download here and will be perfect for your website.

Join in the conversation and Tweet us at @diageobarac, share your photos on Instagram @diageobarac or post on our Facebook page. We’d love to hear from you.

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