WHY YOUR OUTLET NEEDS TO BE ONLINE
The digital world is growing but is your bar or restaurant being left behind? Throughout a series of articles over the coming months, we will be looking at how to get your outlet noticed on the worldwide web, grow your reputation and attract new customers. But first let’s look at why you should be making the digital world a top priority:
Why your outlet should be online
Many people go online before they go to an outlet. As more and more people use the internet to decide which venue to go to, it has never been more important to have a digital presence online. In Europe alone, 70% of people are online, with each user spending up to 30 hours on the web per month - so wherever you are in the world, online marketing to drive business to your bar, restaurant or club is a smart move. Whether that is a website, Facebook page, Google maps or Trip Advisor it is important that you maintain your outlet’s digital profile.
1) It’s cost effective
The digital world offers a more cost-effective alternative to mainstream advertising and you can also target specific customers through social media. The digital world also allows your customers to do advertising for you through Facebook check-ins, reviews and tagging you in their posts.
2) You can showcase your outlet's personality
Via various social media channels and your website there is a great opportunity to tell your customers (and potential customers) about your outlet’s personality. By posting about your outlet’s team, interesting drinks menu, events etc. the digital world can really help showcase your outlet’s style and point of difference to other outlets in the area.
3) You can talk to your customers directly
The digital world gives everyone the opportunity for more direct and fast communication between people. You can really use this to your outlet’s benefit by responding to customers online and ensuring you take on board their feedback.
More top tips to build your brand online:
If your outlet is not already on social media it is time to start! With many people using a lot of their online time on social media, these channels are a great way to share content, make instant connections and build relationships with current and future fans. We will be looking at the benefits of Facebook, Twitter and Instagram, what makes each channel different and top tips on how to use each channel.
WEBSITE & EMAIL & SEARCH
With 75% of people choosing restaurants based on search results, they are a key way to capture attention, impress and grow fans across the web. Alongside search, your website and email marketing should be key cornerstones of your online strategy and we will be looking at top tips to start using them.
OWN YOUR LOCAL AREA
Local or location-based online marketing is a massive opportunity for your outlet. We will be looking at ways you can target people who are looking for a great place to eat and drink in your area and assist your biggest fans find their way to your door.
BITESIZE: E-COMMERCE 101
In this Bitesize session Gemma Duff gives some insight into what it takes to build your bar's online selection and build relationships with guests.
1 STOP GUIDE - QR CODE MENUS
QR code menus are a simple way to help customers feel comfortable & safe in your venue. Watch our one-stop guide below.
WHY YOUR ONLINE MENU MATTERS
Discover why and how you should invest time and effort into getting online menus right.
MASTERCLASS: HOW TO ENGAGE WITH CUSTOMERS ONLINE
Join Global Cocktailian Lauren Mote and guests Julian Short and Gemma Duff as they share ways to maximise your online presence now.
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