Tech Efficient: Digitising Your Stocktake and Ordering
The manual task of stocktaking and doing orders can be tedious and time-consuming. Free up resource and transform your venue by switching to a digital process. Chris Kain, Head of Audit at Stonegate Pubs, shares the benefits of this digital transformation in hospitality.
A Necessary Evil
When asking bar managers and owners which elements of their job they love the most, it’s invariably the customers they serve and the drinks they dispense. Unsurprisingly, it’s never the orders they place nor the stocktakes they complete.
Likewise, the conversation is dominated by the money in the front of house till as opposed to the profit calculations made in the back of house.
While I can usually persuade people that their profit number is as equally important as their sales I have long accepted that the attractions Front of House will always win over Back of House (which is as it should be).
As ordering and stocktaking are always likely to be a necessary evil rather than a loved element of managing and owning bars, it helps to make it as simple as possible and minimise the time spent completing it.
The Convenience of Technology
Just as digital transformation trends have impacted how customers visit us (pre-booking through websites) and make purchases (using credit cards and apps), these digital hospitality solutions can improve the accuracy and efficiency of our ordering and stocktaking.
When moving to digital, it is prudent to understand what is available and consider what will be of most benefit to you.
Portable equipment, whether a handheld or tablet, is lightweight and convenient. It can be simple to use and is easily transferrable between your team. To make sure that you maximise the benefit of portables, agree with your team a place where they can be stored and charged behind the bar. That way the equipment is always available and ready for use when needed.
- If overhauling your stocktaking and ordering system, a good starting point is to create a spreadsheet database of the products that you want to offer moving forward.
- Some considerations should be:
- -How you want to categorise your counts/orders e.g. all spirits together or sub categorised e.g. rums, gins etc
- -Which products will you be ordering singularly (usually premium) and which by case (cocktail base/standard spirits)?
Equally importantly, don’t forget the dull but crucial things like which supplier, product codes and pack sizes you will be using.
- By investing a little time in this set-up, you will then be making best use of the technology to ensure that your stocktaking and ordering processes are seamless.
By digitising stock counts and ordering you reduce the opportunity for errors that occur when these tasks are handwritten and/or manually calculated. If the counts and orders are completed by different people – particularly on paper, the risk of error is even greater.
Simple and Speedy
Another benefit of digitising your stocktaking is the ability to standardise your count units at set-up for simplicity and speed. An example would be to have all bottled beers, minerals etc. counted as one single item rather than by the different pack sizes.
One of the consequences of customers seeking out premium spirits and ever more interesting cocktails and blends has been the increased product range that is then required. The flexibility that comes with a digitised system means that you can tailor the set-up to ‘categorise’ your range again for simplicity and speed of count.
This flexibility means that a bar with a large range of cocktail ingredients displayed together on a back bar or in a storage area personalise how their count is ordered in a very different way to a wine bar where the count may be ordered by grape style or brand.
An Important Relationship
The stocktaking and ordering processes are intrinsically linked to the point where if the count of stock on site is inaccurate, then any orders subsequently placed will result in either too much or too little stock being held.
All the benefits of these digital hospitality solutions for stocktake, whether that be the convenience of portable equipment, the minimising of errors or the flexibility of data set-up, equally apply when it comes to the ordering process.
All in the Data
One of the first requirements of a sound ordering system is the setting of ‘par’ levels - the optimum stock holding of each product item. Once set, these levels should be reviewed and updated as sales of individual products increase or decrease, and a digitised ordering system will allow you to do this efficiently, ensuring that you have the correct stock levels to meet demand.
Knowing this information can also be very useful in informing decisions about menu development as it is a perfect visual demonstration of which product and categories are increasing in volume. For example, if you are needing to increase the volume of rum you order to meet demand then you need to understand is this as standalone spirit serves or within cocktails.
You can then look to increase the rum offering on your menu either within your cocktail range, or perhaps by creating new rum-based specials. These decisions can of course be verified by sales data if you have that available.
As with stocktaking, a key benefit of digitising your ordering is that your product portfolio can be set-up to reflect your needs. You can prioritise the pack sizes that are most cost effective to you simplifying the process and minimising human error in this area.
Getting Back to Business
Despite the fact that it’s never the orders placed or the stocktakes completed that are the most loved elements of managing or owning a bar, they are arguably two of the most important processes. At the same time, taking care of this side of the business can take up precious staff time. However, the efficiency of a digitised system means that more of your staff and managers time can be spent dispensing drinks to the customers that they love to serve. It make take some time to set up digital and get relevant team members used to it, but in the long-run you will you benefit from accurate, timely and flexible completion of stock counts which can provide the data to place orders relevant to your requirements.
Five Key Takeaways
- Stocktaking and ordering might not be the most exciting tasks, but are business critical
- Take time to assess what digital tools are available to you – consider a handheld tablet
- Digitising the stocktake process reduces the chance of error, saves time and means your staff can get back to serving customers
- Link your stocktaking and ordering processes seamlessly using these digital hospitality solutions
- Use the data from stocktaking to organise your product portfolio more efficiently
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