build online presence

WITH MORE AND MORE PEOPLE USING THE INTERNET TO FIND OUT WHERE TO GO, HAVING AN ONLINE PRESENCE HAS BECOME EVEN MORE IMPORTANT.

A RECIPE FOR ONLINE SUCCESS

Whether it is having a great website, engaging your audience through social media or making sure your venue shows up on Google Maps there are many cost effective ways of marketing your venue and making sure potential customers show up in your outlet!

Why Your Outlet Needs to Be Online
Find out how to get your outlet noticed online, keep pace with your competitors, grow your reputation and attract new customers with these top tips and recommendations.
Build Your Bar’s Brand through Social Media
With many people using a lot of their online time on social media, these channels are a great way to share content, make instant connections and build relationships with current and future fans.
Love Your Area with Location Based Marketing
Next up in our digital series we are looking at local marketing. Local or location-based online marketing is a massive opportunity for your outlet to tap into the people who are looking for a great place to eat and drink in your area.
Find New Customers using Digital Channels
With more people than ever searching and looking online before they visit an outlet it is important your website showcases your venue in the best way and you show up in search results.

ENGAGING YOUR AUDIENCE

Make sure your venue isn’t left behind on this digital trend and use our online diagnostic tool to find out what areas of your business you could improve. For more information on how to boost your online marketing strategies, read our tips for the different channels you can use.

HOW TO ENGAGE WITH CUSTOMERS ONLINE
In this masterclass, join Global Cocktailian Lauren Mote and special guests Julian Short and Gemma Duff as they share ways to maximise your online presence now.
STIRRING UP LIKES
It’s unusual for bars and restaurants to not be active online these days. But, with so much noise and competition in a crowded digital space, we hear from Marian Beke of The Gibson on what it takes to make your venue stand out from the crowd.
the art of engaging social media
The best social media accounts are ones where the personality, style and uniqueness of a venue are displayed and the bar interacts with their customers.
4 REASONS WHY SOCIAL MEDIA IS GREAT NEWS FOR YOUR BAR
One of the biggest bonuses of being on social media is the access to influencers in the drinks industry and creates engagement. This is a great way to engage with influencers and create association with brands.

SOCIAL MEDIA BASICS

We are sure many of you have your own personal Facebook, Twitter and even Instagram accounts but does your bar have one? As more and more customers are using the internet to find out information on the hottest bar in town, new drinks and taking photos in every venue they visit, it is more important than ever to get involved.

GETTING STARTED ON SOCIAL
Getting the basics right is essential for your business' social media profile. Natalie Migliarini, founder of Beautiful Booze shares her simple social media hacks to get you started.
INSTAGRAM DEEP DIVE
Master your venues Instagram with this bitesize session from the founder of Beautiful Booze, Natalie Migliarini.
GEARING SOCIAL MEDIA FOR BUSINESS IMPACT
Founder of Beautiful Booze, Natalie Migliarini, shares her top tips on how to really create business impact through social media.
HOW TO USE INSTAGRAM IN YOUR BAR
Instagram has quickly become the go to social media channel for a fast, easy and beautiful way to share your bars’ personality with the world.

BUILD YOUR VENUE'S ONLINE PRESENCE

This series of Bitesize video sessions will help you learn the basics on how search engines work and how to optimise your venue's visibility within them.

From the fundamentals of Search, to SEO and Listings, this video series is suitable for all levels of experience.

WATCH NOW

USEFUL TOOLS

online diagnostic tool
Diagnose your online presence to improve and take your online strategies to the next level.
HOW TO STAND OUT ON SOCIAL
The ultimate guide to creating scroll stopping cocktail social media posts from your own home.
CREATING GREAT VIDEOS AT HOME
Staying connected with your customers away from the bar can be made easy by sharing videos regularly through your own channels.