Why are menus important?

Menus are critical for inspiring your customers and helping them make quick and informed decisions about what to drink when they enter your venue.

Besides choice, a good menu can also make a great impact on your business by:

Tips for designing a profitable menu

A menu is one of the most powerful sales tools you have. Its design, what offers it contains and how you use it are critical to achieving your goals. Ensure you apply the below rules in order to get the most out of your menu:

Get the right mix of drinks on your menu!

Design your menu so it makes it easier for customers to choose

1. Keep the menu uncomplicated and avoid clutter - ensure the menu is easy to read even in low light environments.

2. Use beautiful drinks images to create appetite appeal.

3. Write evocative descriptions for your offers that appeal to people’s senses and call out any unique ingredients used that add value.

4. Signal recommendations and best-selling serves E.g. by using a different colour, a box or call outs like “bartender’s recommendation” or “cocktail of the week”.

Tips for using the menu effectively


Take a look at our business of bars tools and help boost customer satisfaction and sales in your venue!

  • PROFITABLITY CALCULA

    PROFITABLITY CALCULATOR

    Are you creating profitable serves? Use our profitability calculator to make sure you are driving sales.

  • PERFECTLY SERVED DRI

    PERFECTLY SERVED DRINKS

    Ensure you are getting your serves right every time and maximising profit and customer satisfaction.

  • FREE DOWNLOADABLE AS

    FREE DOWNLOADABLE ASSETS

    Get some inspiration and download our free menus, recipe cards and social media assets for your bar!

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