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Tips for online success in your venue

Why your venue should be online?

With 27% of the world population using social media on their mobile devices and with lots of people using the internet to find a venue, having an online presence has never been more important. Here are 4 more reasons:

How do you maximise online presence for your venue?

1. Using social media

If your outlet is not already on social media it is time to start! These channels are a great way to share content, make instant connections and build relationships with current and future fans.

Facebook: Connect directly with customers.

3 Quick ideas:

Twitter: Tap into trends in the drinks industry and get in touch with local influencers.

3 Quick ideas:

Instagram: Inspire fans and new customers by posting beautiful images and videos.

3 Quick ideas:

2. Own your area

Location-based marketing allows you to target people who are looking for a great place to eat and drink in your area.

3 steps to success:

Get your business on an online map

The easiest way for people to find your outlet is on an online map such as Google Maps or Apple Maps.

Create local adverts

You can do this by bidding for local search terms in Google and posting local adverts on Facebook and Twitter and then geo targeting people in your area.

Be active on review sites

New customers often look up reviews before they visit. Make sure your outlet has accurate descriptions and compelling photos on review sites such as Trip Advisor or Yelp.

Acknowledge your customers reviews and respond to them - whether the review is positive or not!

3. Website, search & e-mail marketing

Website: Your shop window online and opportunity to attract potential customers.

5 features of a great website:

Search

Many people use a search engine, such as Google, to look for a venue. It is important to consider how high up your venue appears on a results page through search as this will help people find your outlet online.

5 ways to make your website easier to find:

Email

This is how you can keep in touch with your biggest fans and is also a great way to share news, promotions and drive footfall to your outlet.

5 steps to email marketing successes:

Subject lines like FREE and PROMO may go to spam

Join in the conversation and Tweet us at @diageobarac, share your photos on Instagram @diageobarac or post on our Facebook page. We’d love to hear from you.

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